Marketing Manager

Meraki Group; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A real estate company in Dubai is seeking a Digital Marketing Specialist to lead marketing campaigns across digital platforms. You will be responsible for lead generation, content development, and performance analysis to optimize marketing efforts. The ideal candidate has 2+ years of digital marketing experience, preferably in real estate, and strong communication skills. Proficiency in English is required, and knowledge of Arabic is a plus. This full-time position offers a dynamic work environment.

Qualifications

• Minimum 2 years in digital marketing with mandatory real estate experience.
• Strong communication and creative skills.
• Fluency in English; Arabic is a plus.

Responsibilities

• Plan, launch, and manage lead generation campaigns across digital platforms.
• Write or coordinate marketing copy, social media content, and email campaigns.
• Track KPIs and optimize campaign performance for ROI.
• Develop and execute social media strategies to enhance brand engagement.
• Design and implement email marketing campaigns.

Skills

Lead generation

Campaign management

Content development

Performance analysis

Social media management

Email marketing

SEO

Proficiency in digital marketing tools

Education

Bachelor’s degree in marketing, Business, Communications or a related field

Job description

Digital Marketing Specialist

Location: Dubai, UAE

Company: Meraki Real Estate Development

Employment Type: Full-time

Responsibilities

• Lead Generation & Campaign Execution: Plan, launch, and manage lead generation campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other digital platforms to attract and convert high-quality leads.
• Content Development: Write or coordinate marketing copy, social media content, email campaigns, and video scripts aligned with brand goals.
• Performance Analysis: Track KPIs, analyse campaign performance, and optimize for ROI across platforms.
• Branding & Visual Coordination: Work with design and media teams to ensure visuals, creatives, and videos align with campaign goals.
• Social Media Management: Develop and execute social media strategies to enhance brand presence and engagement.
• Email Marketing: Design and implement email marketing campaigns for lead nurturing and promotions.
• SEO & SEM: Optimize website content for search engines and manage paid search campaigns to drive qualified traffic.
• Analytics & Reporting: Monitor and evaluate campaign performance using tools like Google Analytics and Facebook Insights, providing actionable insights and recommendations.

Requirements

• Education: Bachelor’s degree in marketing, Business, Communications, or a related field preferred.
• Experience: Minimum 2 years in digital marketing with mandatory real estate experience
• Skills: Proficiency in digital marketing tools and platforms; strong communication and creative skills.
• Languages: Fluency in English; Arabic is a plus.