Marketing Analyst

Visa; Dubai; Hybrid; AED 240,000 - 300,000; Full time

Job summary

A leading global payments technology company is looking for a seasoned professional to lead development initiatives with clients and partners in Dubai. The role requires expertise in digital marketing strategies, strong relationship-building capabilities, and the ability to drive business results. Ideal candidates will have a Bachelor's degree, 3+ years of marketing experience, and a strategic mindset. This hybrid position includes collaboration with diverse stakeholders and requires travel as needed.

Qualifications

• 3+ years of experience in marketing, particularly in campaign planning.
• Ability to analyze performance metrics across different channels.
• Strong planning and project management skills with excellent communication.

Responsibilities

• Lead and develop annual plans with clients and partners.
• Establish and maintain relationships with stakeholders.
• Execute digital marketing campaigns aligned with strategic objectives.

Skills

Knowledge of digital marketing channels

Commercial acumen

Negotiation skills

Strategic thinking

Project management skills

Education

Bachelor's in Business Management or equivalent

Tools

Data visualization tools

Job description

Lead development and of annual/multiyear plans with Visas Clients and Partners (Financial Institutions Merchants and FinTechs). In doing so leverage Visas Sponsorship assets capabilities partnerships and advisory services:

• Develop a clear understanding of the clients business strategy and objectives and tie those in with Visas strategic objectives in the market
• Use a datadriven approach leveraging consumer trends and insights to propose business growthdriving initiatives
• Exhibit a strong understanding of digital marketing practices and advise clients on the best path forward to achieve strong business results using tools platforms influencers and sponsorship assets
• Identify new market opportunities that will increase valueadded services to clients and end consumers

Establish develop and maintain strong collaborative working relationships across internal and external stakeholders.

• Build strong relationships with clients internal stakeholders and agency partners translating strategy into objective actions and driving efficiency within defined processes
• Influence and gain the support of client partners to participate in Visa marketing activities through a high level of collaboration influence and negotiation
• Execute digital marketing campaigns and other initiatives to drive Visas strategic objectives and clients business goals
• Effectively leverage Visas sponsorship assets partnerships capabilities across the region and globally to deliver incredible value to our client partners

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

Basic Qualifications

• Knowledge of various digital marketing channels including social media email marketing and content marketing.
• Understanding of how to measure and analyze the performance of different channels.
• Strategic thinker with strong commercial acumen and negotiation skills
• Ability to work with large datasets and data visualization tools in order to create engagement opportunities and drive strategic outcomes
• Strong planning and project management skills with advanced written and spoken communication
• Significant experience in marketing with a strong campaign planning and implementation marketing planning targetsetting and strong track record of flawless and delivery
• Strong understanding of key P&L drivers to build effective business cases
• Strong understanding of digital marketing and performance marketing practices
• Demonstrated track record in the management of external clients agencies and the development of through the line campaign materials
• Strong selfmanagement skills including demonstrable drive and energy
• Strong understanding of the region multicultural sensitivity and a commitment to drive an inclusive culture
• Candidate must be open to travel as relevant within Visas safety and security policies

Preferred Qualifications

• Tech FMCG retail banking experience is advantageous.
• Bachelors in Business Management Advertising or equivalent degree
• diploma
• Proven relationship management and sales skills
• A minimum of 3 years experience in marketing

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work

No

Employment Type

Fulltime