Market Research & Intelligence Analyst

Goodyear Middle East; Dubai; On-site; AED 183,000 - 258,000; Full time

Job summary

A leading tire manufacturer in Dubai is seeking an experienced MRI Marketing Specialist to join their innovative team. You will be responsible for planning and analyzing market research initiatives, negotiating research projects, and generating actionable insights. Applicants should have 2-4 years of relevant experience in market research or marketing, and a degree in a related field. This role is an opportunity to contribute to the future of tire innovation and sustainability.

Qualifications

• 2-4 years of experience with international market research or marketing.
• Extensive knowledge of qualitative and quantitative research methodologies.
• Solid understanding of market research business.

Responsibilities

• Plan and design studies for all business units across brands.
• Negotiate research projects in line with objectives.
• Author reports with actionable recommendations.
• Analyze market dynamics and create simple market models.

Skills

Research methodologies

Statistics and analysis techniques

Communication with clients

Market analysis

Education

University degree in Economics/Business/Marketing/Market Research

Job description

The role is open to experienced MRI, Marketing specialist who would like to be a part of a Goodyear team working in a fast paced, world class organization, driven by leading edge technology.

Responsibilities

• Plan, design, organize, lead analyse report results of standards as well as ad‑hoc studies for all business units (consumer, truck farm and OTR) all brands of Goodyear (Goodyear, Dunlop, Fulda and Sava).
• Negotiate and agree research projects based research brief in line with research objective. Communicate with clients to understand and document the business objectives. Formulation of analysis plans.
• Designing or assisting in the development of questionnaires and discussion guides to ensure the necessary data is captured.
• Authoring reports containing actionable recommendations.
• Manage a broad range of sources of future market information, including undertaking and managing specific market investigation as necessary.
• Analyse and characterise future markets by assessing the market size/growth, value chain business models, dynamics, key players etc. and create simple models to describe and simulate market scenarios – this will also require coordination with local sales teams.
• Manage, maintain and update all aspects associated with reading the markets. Communicate any and all changing trends to stakeholders.
• Manage, maintain and update all aspects of future sales estimations based on key economic indicators, competitor activities and other external market conditions.

Qualifications

• University (or equivalent) degree in Economics/Business/Marketing/Market Research or broader field (sciences, mathematics, statistics) with relevant work experience.
• 2‑4 years experience with an international market research, marketing or similar function. Previous experience in an international environment and in managing ad‑hoc international projects.
• Extensive knowledge of research methodologies (qualitative and quantitative), statistics and analysis techniques.
• Solid understanding of the market research business in planning and execution. Experience of knowledge of the automotive or tire industry, products and market is an additional asset.

Are you looking for an opportunity to join a company that has a long history and an exciting future? A place where you can grow within an international organization? A role where you will contribute to increasing the innovation, safety and sustainability of the tires that drivers across EMEA rely on every day? This opportunity might be just what you are looking for!

About the Company

Goodyear is one of the world’s largest tire manufacturers. Worldwide we employ more than 71,000 people and manufacture our products in 53 facilities across 22 countries. Within the Europe, Middle East & Africa (EMEA) region, our team of almost 25,000 people is focused on designing, developing, producing, marketing, selling and distributing our tires and related services.