Local Digital Editor - Michelin Guide

MICHELIN; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading global tire manufacturer seeks a Local Digital Editor to manage the Michelin Guide’s editorial content in Dubai. Responsibilities include building and updating the editorial calendar, writing and sourcing content, and overseeing video production. The ideal candidate will have strong writing skills and experience in digital content management, along with the ability to monitor performance metrics. This position provides an exciting opportunity to shape local content across various channels.

Qualifications

• Experience in content creation and editorial management.
• Strong writing skills with a creative approach.
• Ability to source and manage media content.

Responsibilities

• Build and manage the editorial calendar.
• Write and source texts for various channels.
• Monitor and analyze traffic and KPIs.

Job description

Local Digital Editor - Michelin Guide

KEY TASKS:

• Build, update and own editorial calendar – best‑of, articles, newsletters, app, local social channels
• Write texts or sources from internal (inspectors/writers) and external (freelancers)
• Source pictures (from Sitecore, from restaurants, from freelancers)
• Act as a producer for videos: conceptualize, storyboard and manage video production.
• Publish on all channels (except international)
• Monitor, report and analyze traffic (and other KPIs)
• Propose sponsored content based on partners’ objectives. Interact with partner to fine‑tune content requests if necessary.
• Create or source content (article/video)
• Handle validation process with partner and branding (Communications Paris)
• Publish content on all channels (except international)