Urgent Hiring!
Dubai, UAE
Fulltime - Onsite
Company Description:
YAZ Media is a digital agency focused on helping businesses grow online through services like social media management, production, web development, app development, and email marketing. With over 100 satisfied partners, we are a trusted choice for businesses seeking success in the digital world.
Role Description:
We are seeking a dynamic Influencer Marketing Manager to lead influencer strategy, partnerships, and campaigns across our clients and in-house projects. The ideal candidate is a storyteller, relationship-builder, and strategist who understands how to connect brands with the right voices to drive awareness, engagement, and measurable impact.
You’ll manage end-to-end influencer collaborations from scouting and negotiation to campaign execution, reporting, and trend analysis ensuring all partnerships align with the agency’s creative direction and client goals.
Key Responsibilities:
- Develop and execute influencer marketing strategies that align with brand objectives, campaign goals, and target audiences.
- Identify opportunities to integrate influencer marketing into broader content, social, and media plans.
- Research and stay ahead of platform trends, creator behavior, and emerging influencer categories (micro, macro, celebrity, and UGC creators).
- Scout and onboard influencers relevant to client industries and campaign needs.
- Build and maintain long‑term relationships with creators, talent managers, and agencies.
- Negotiate contracts, deliverables, and rates in alignment with client budgets and campaign goals.
- Maintain a structured database of influencers segmented by niche, performance metrics, and engagement rates.
- Manage the full lifecycle of influencer campaigns briefing, coordination, approvals, deadlines, and posting schedules.
- Collaborate closely with the creative and production teams to ensure seamless integration of influencer content.
- Review and approve influencer content for brand alignment, tone of voice, and compliance with brand and legal guidelines.
- Ensure campaign KPIs are met, including engagement, reach, conversions, and ROI.
- Track campaign performance using analytics tools and prepare detailed reports with insights and learnings.
- Optimize future campaigns based on data‑driven insights and influencer performance.
- Develop influencer benchmarks, cost‑per‑engagement standards, and category best practices.
- Work closely with the Social Media, Strategy, and Production teams to ensure influencer initiatives are aligned with creative storytelling and brand goals.
- Support business development with influencer ideas, proposals, and pitch materials.
- Manage influencer involvement in shoots, events, and brand activations.
- Develop and execute influencer marketing strategies that align with brand objectives, campaign goals, and target audiences.
Qualifications:
- Bachelor’s degree in Marketing, Communications, PR, or a related field.
- 3–5 years of experience in influencer marketing, preferably within an agency or brand environment.
- Strong understanding of social media platforms (Instagram, TikTok, YouTube, X, LinkedIn).
- Proven track record of successful influencer campaigns across industries.
- Excellent communication, negotiation, and presentation skills.
- Data‑driven mindset with experience using analytics and influencer tracking tools.
- Passion for trends, culture, and storytelling.
Preferred Qualifications:
- Experience in paid media amplification of influencer content.
- Familiarity with regional influencer regulations and GCC influencer markets.
- Creative mindset with a keen eye for visual storytelling and brand tone.
What we offer at YAZ:
- Amazing work culture of inclusivity and diversity.
- Opportunity to work with top‑tier clients.
- Salary based on experience
- Medical Insurance including dental coverage.
- Collaborative and creative work environment.
- Career growth and professional development opportunities.
How to Apply:
Please send your resume, portfolio links and work samples showcasing why you're a perfect fit for this role. Apply now at hr@yazmedia.com or through LinkedIn.