HubSpot Enablement Lead

Cognita Schools; United Arab Emirates; Hybrid; AED 300,000 - 420,000; Full time

Job summary

Cognita is seeking a CRM Enablement Manager to own training and enablement for HubSpot across regions. You will design learning pathways, build a central resource library, and scale through train-the-trainer delivery.

Collaboration with multiple stakeholders ensures a self-service training ecosystem and certified HubSpot champions. The role requires experience in designing programs across time zones, creating certification frameworks, and managing ongoing BAU training for onboarding and feature

Qualifications

• Experience designing and delivering training programmes across multiple sites, regions or time zones.
• Experience building learning pathways or certification frameworks tied to role-based proficiency.
• Experience running a train-the-trainer model, enabling local leads to deliver training.

Responsibilities

• Own the training and enablement strategy for HubSpot across the full user lifecycle, from onboarding through to business as usual
• Design and maintain a centralised, searchable repository of training materials
• Define learning pathways for each user group (Sales, Parent Experience, School Leadership, Regional and Cluster Leads)
• Own an internal certification framework for Sales and Parent Experience users
• Partner with the CRM Optimisation Manager to link certification to HubSpot permission levels
• Curate external training resources, such as HubSpot Academy
• Run train-the-trainer programmes for Regional and School Leads
• Keep training materials up to date with product and process change
• Feed recurring training gaps back to the team
• Own business-as-usual training, including refreshers and new-starter onboarding

Skills

Training design

Learning pathways

Certification frameworks

Train-the-trainer

HubSpot knowledge

CRM enablement

Education

Degree-level education or equivalent

Tools

HubSpot

Learning management system (LMS)

Job description

Cognita is seeking a CRM Enablement Manager to own training and enablement for HubSpot across regions. You will design learning pathways, build a central resource library, and scale through train-the-trainer delivery.

Collaboration with multiple stakeholders ensures a self-service training ecosystem and certified HubSpot champions. The role requires experience in designing programs across time zones, creating certification frameworks, and managing ongoing BAU training for onboarding and feature