CRM Enablement Manager (12-Month Fixed-Term Contract)

Hendon Prep; Dubai; On-site; AED 240,000 - 420,000; Full time

Job summary

Cognita is seeking a Learning & Development professional to own HubSpot training across our global school clusters. You will design learning pathways, build a central repository of resources, and create a scalable train-the-trainer program for Regional and School Leads.

The role emphasizes certification tied to role-based proficiency and collaboration with the CRM optimization team to align permissions. Travel and multi-site coordination are expected.

Qualifications

• Design & deliver training programmes across multiple sites, regions or time zones.
• Build learning pathways or certification frameworks linked to proficiency.
• Run train-the-trainer programmes for regional leads to scale delivery.
• Translate complex product/process knowledge into clear, structured learning for non-technical audiences.

Responsibilities

• Own the training and enablement strategy for HubSpot across user lifecycle, from onboarding to BAU.
• Design and maintain a centralised repository of training materials and self-service support.
• Define learning pathways for Sales, Parent Experience, School Leadership, and regional leads.
• Own an internal certification framework and tie it to pathway completion to surface proficiency.
• Partner with CRM Optimisation Manager to align certification with HubSpot permissions.
• Curate external training resources (HubSpot Academy) to complement internal pathways.
• Run train-the-trainer programmes for Regional and School Leads, coaching and quality-checking.
• Keep training materials up to date with product changes, collaborating with Business Analyst and Change Management Lead.
• Feed recurring training gaps back to the team to surface process or product issues.
• Own BAU training, refreshers, onboarding and new-feature training as more schools onboard.

Skills

Training design

Learning pathways

Train-the-trainer

Instructional design

In-person & virtual training

Role-based proficiency

Degree or equivalent

Education

Degree or equivalent

Tools

HubSpot CRM

LMS experience

Job description

Working with us

Cognita is a global family of 86 schools across 21 countries, with more than 100,000 students, 22,000 colleagues, 14 curricula and 9 languages of instruction. Our strength lies in our diversity. There is no single model of a Cognita school because education is inherently local. When families choose a school, they are making a deeply personal and community-based decision, and our schools reflect this.

What unites us is a shared ambition to deliver consistently high-quality education, alongside an exceptional experience for students and parents. We define this clearly through group-wide standards that articulate what "great" looks like, while allowing schools the freedom to express their local identity.

We have recently launched a new vision and strategic plan. It is ambitious and sets a clear direction for the years ahead.

Job Overview

This is a 12-month fixed-term contract position. Help our people become confident HubSpot users.

Cognita is a global community of schools committed to making a lasting difference ineducation. We believe great schools are built by great people, and as HubSpot rolls out across our clusters, we need someone who can build the skills and confidence our people need to use it well.

What you'll do

• Own the training and enablement strategy for HubSpot across the full user lifecycle, from onboarding through to business as usual
• Design and maintain a centralised, searchablerepository of training and support materials, forming the foundation of a future self-service support portal
• Define learning pathways for each user group (Sales, Parent Experience, School Leadership, Regional and Cluster Leads), matched to what each group needs to do in HubSpot
• Own an internal certification framework for Sales and Parent Experience users, tied to pathway completion, to surface proficiency and identify HubSpot champions
• Partner with the CRM Optimisation Manager to link certification to HubSpot permission levels, so functionality unlocks on demonstrated proficiency
• Curate external training and certification resources, such as HubSpot Academy, to complement internal pathways
• Run train-the-trainer programmes for Regional and School Leads, coaching and quality-checking their local delivery
• Keep training materials up to date with product and process change, working with the Business Analyst, CRM Optimisation Manager and Change Management Lead
• Feed recurring training gaps back to the team, so repeated questions that point to a process or product issue are surfaced as a change need rather than a training one
• Own business-as-usual training, including refreshers, new-starter onboarding and new-feature training, as more schools onboard

You'll work closely with the CRM Optimisation Manager, the Change Management Lead, the Business Analyst, the CRM Data Manager, the HubSpot Global Rollout Programme Manager, Regional and Cluster Leads, school leadership, and external partners such as HubSpot Academy.

What you'll bring

Essential

• Experience designing and delivering training programmes across multiple sites, regions or time zones
• Experience building learning pathways or certification frameworks tied to role-based proficiency
• Experience running a train-the-trainer model, enabling local leads to deliver training rather than training every enduser directly
• Strong instructional design skills, with the ability to turn complex product and process knowledge into clear, structured learning for non-technical audiences
• Confidence designing and facilitating both in-person and virtual training
• The ability to design learning pathways and certification frameworks tailored to different user groups and proficiency levels
• Degree-level education or equivalent professional experience

Desirable

• Experience building or managing a self-service knowledge base or learning management system (LMS)
• Familiarity with HubSpot or an equivalent CRM platform’s functionality and permissioning model
• A Learning & Development or instructional design certification (e.g. CIPD, ATD)
• HubSpot Academy certification(s) or equivalent CRM platform certification
• Experience in K-12, independent or international education, or another multi-site consumer/service sector
• Experience supporting large-scale, multi-market CRM or system rollouts

Workingarrangements

4 days per week in Dubai office, 1 day working from home. This role involves flexible working across multiple time zones and regular engagement with Regional and School Leads across regions to support train-the-trainer delivery. You should expect regular international travel to schools and clusters to deliver training and support go-live activities, particularly during active rollout phases.

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