HubSpot Enablement Lead: CRM Training & Certification

Cognita; United Arab Emirates; On-site; AED 300,000 - 480,000; Full time

Job summary

Cognita is seeking a CRM Enablement Manager to lead HubSpot training across our global network of schools, building learning pathways, a searchable resource library, and a certification framework to scale through a train-the-trainer model. You’ll curate external resources like HubSpot Academy and work with cross-functional teams to ensure alignment and proficiency.

This 12-month fixed-term role involves coordinating across regions, designing both in-person and virtual training, and traveling to

Qualifications

• Experience designing and delivering training programmes across multiple sites, regions or time zones.
• Experience building learning pathways or certification frameworks tied to role-based proficiency.
• Experience running a train-the-trainer model, enabling local leads to deliver training rather than training every end-user directly.
• Strong instructional design skills, with the ability to turn complex product and process knowledge into clear, structured learning for non-technical audiences.
• Confidence designing and facilitating both in-person and virtual training.
• The ability to design learning pathways and certification frameworks tailored to different user groups and proficiency levels.
• Degree-level education or equivalent professional experience.
• Experience building or managing a self-service knowledge base or learning management system (LMS).
• Familiarity with HubSpot or an equivalent CRM platform’s functionality and permissioning model.
• A Learning & Development or instructional design certification (e.g. CIPD, ATD).
• HubSpot Academy certification(s) or equivalent CRM platform certification.
• Experience in K-12, independent or international education, or another multi-site consumer/service sector.
• Experience supporting large-scale, multi-market CRM or system rollouts.

Responsibilities

• Own the training and enablement strategy for HubSpot across the full user lifecycle, from onboarding through to business as usual.
• Design and maintain a centralised, searchable repository of training and support materials, forming the foundation of a future self-service support portal.
• Define learning pathways for each user group (Sales, Parent Experience, School Leadership, Regional and Cluster Leads).
• Own an internal certification framework for Sales and Parent Experience users, tied to pathway completion.
• Partner with the CRM Optimisation Manager to link certification to HubSpot permission levels.
• Curate external training and certification resources, such as HubSpot Academy.
• Run train-the-trainer programmes for Regional and School Leads, coaching and quality-checking their local delivery.
• Keep training materials up to date with product and process change in collaboration with key stakeholders.
• Feed recurring training gaps back to the team to surface change needs.
• Own business-as-usual training, including refreshers, onboarding and new-feature training.

Skills

Training strategy design

Learning pathways development

Train-the-trainer

Instructional design

In-person and virtual delivery

Multi-region coordination

Stakeholder collaboration

Education

Degree-level education or equivalent

CIPD or ATD certification

HubSpot Academy certification

Tools

HubSpot CRM

LMS

Job description

Cognita is seeking a CRM Enablement Manager to lead HubSpot training across our global network of schools, building learning pathways, a searchable resource library, and a certification framework to scale through a train-the-trainer model. You’ll curate external resources like HubSpot Academy and work with cross-functional teams to ensure alignment and proficiency.

This 12-month fixed-term role involves coordinating across regions, designing both in-person and virtual training, and traveling to