CRM Growth & Adoption Lead (HubSpot Expert)

Cognita; Dubai; Hybrid; AED 360,000 - 480,000; Full time

Benefits offered by this job

Dubai office

International travel

Job summary

Cognita is transforming its CRM into a growth engine. You will own the CRM product vision, roadmap and results, leading a global HubSpot rollout and driving marketing automation across the funnel.

You will build robust data foundations, integrate CRM with MIS and finance, and push adoption through training and governance. You will work in a hybrid setup, collaborating with commercial, data and tech teams to scale multi-market CRM programmes and deliver measurable improvements in pipeline and

Qualifications

• Experience in CRM product management, growth or product marketing
• Proven ability to lead cross-functional teams across marketing, sales and tech
• Hands-on HubSpot or Salesforce experience and strong data analytics skills

Responsibilities

• Own the CRM product vision and roadmap to drive pipeline, conversion and ROI
• Lead the global HubSpot rollout with standard processes, governance and SLAs
• Run marketing automation across the full funnel with AI-driven scoring and personalised lifecycle campaigns
• Build data foundations: data model, integrations and tracking for trusted KPIs
• Integrate CRM with MIS, finance and comms tools to improve experience, conversion and retention
• Drive adoption via training, playbooks and certification across teams
• Bridge commercial, data and technical units through shared best practices and coaching

Skills

CRM product management

Growth mindset

Cross-functional leadership

Data-driven decision making

Education

Bachelor's degree

Tools

HubSpot

Salesforce

Marketing automation

Job description

Cognita is transforming its CRM into a growth engine. You will own the CRM product vision, roadmap and results, leading a global HubSpot rollout and driving marketing automation across the funnel.

You will build robust data foundations, integrate CRM with MIS and finance, and push adoption through training and governance. You will work in a hybrid setup, collaborating with commercial, data and tech teams to scale multi-market CRM programmes and deliver measurable improvements in pipeline and