HubSpot Enablement Lead — Global Training & Certification

International School Ho Chi Minh City; Dubai; Hybrid; AED 270,000 - 420,000; Full time

Job summary

Cognita is seeking a CRM Enablement Manager to own how our schools and clusters learn to use HubSpot, from onboarding to proficiency. You’ll develop learning pathways, a central repository, and a certification framework, scaling via train-the-trainer to create a self-service training community.

You’ll collaborate with the CRM Optimisation Manager and Change Management Lead to keep materials current and ensure alignment with rollout plans across multiple regions and time zones.

Qualifications

• Experience designing and delivering training programmes across multiple sites and time zones.
• Ability to build learning pathways and certification frameworks.
• Experience running a train-the-trainer model enabling regional leads to deliver training.

Responsibilities

• Own the training and enablement strategy for HubSpot across the full user lifecycle, from onboarding through to business as usual.
• Design and maintain a centralised, searchable repository of training and support materials.
• Define learning pathways for each user group, matched to HubSpot needs.
• Own an internal certification framework tied to pathway completion.
• Partner with CRM Optimisation Manager to link certification to HubSpot permissions.
• Curate external training resources such as HubSpot Academy.
• Run train-the-trainer programmes for Regional and School Leads.
• Keep training materials up to date with product changes, coordinating with stakeholders.
• Feed recurring training gaps back to the team as change needs rather than training ones.
• Own BAU training including refreshers, onboarding and new-feature training.

Skills

Training design

Learning pathways

Certification frameworks

Train-the-trainer

Instructional design

Non-technical audiences

In-person training

Virtual training

User group tailoring

Degree or experience

Education

Degree or equivalent

Tools

HubSpot

LMS

Job description

Cognita is seeking a CRM Enablement Manager to own how our schools and clusters learn to use HubSpot, from onboarding to proficiency. You’ll develop learning pathways, a central repository, and a certification framework, scaling via train-the-trainer to create a self-service training community.

You’ll collaborate with the CRM Optimisation Manager and Change Management Lead to keep materials current and ensure alignment with rollout plans across multiple regions and time zones.