CRM Enablement & Training Lead

Cognita; Dubai; On-site; AED 240,000 - 420,000; Full time

Job summary

Cognita is seeking a Learning & Development professional to own HubSpot training across our global school clusters. You will design learning pathways, build a central repository of resources, and create a scalable train-the-trainer program for Regional and School Leads.

The role emphasizes certification tied to role-based proficiency and collaboration with the CRM optimization team to align permissions. Travel and multi-site coordination are expected.

Qualifications

• Design & deliver training programmes across multiple sites, regions or time zones.
• Build learning pathways or certification frameworks linked to proficiency.
• Run train-the-trainer programmes for regional leads to scale delivery.
• Translate complex product/process knowledge into clear, structured learning for non-technical audiences.

Responsibilities

• Own the training and enablement strategy for HubSpot across user lifecycle, from onboarding to BAU.
• Design and maintain a centralised repository of training materials and self-service support.
• Define learning pathways for Sales, Parent Experience, School Leadership, and regional leads.
• Own an internal certification framework and tie it to pathway completion to surface proficiency.
• Partner with CRM Optimisation Manager to align certification with HubSpot permissions.
• Curate external training resources (HubSpot Academy) to complement internal pathways.
• Run train-the-trainer programmes for Regional and School Leads, coaching and quality-checking.
• Keep training materials up to date with product changes, collaborating with Business Analyst and Change Management Lead.
• Feed recurring training gaps back to the team to surface process or product issues.
• Own BAU training, refreshers, onboarding and new-feature training as more schools onboard.

Skills

Training design

Learning pathways

Train-the-trainer

Instructional design

In-person & virtual training

Role-based proficiency

Degree or equivalent

Education

Degree or equivalent

Tools

HubSpot CRM

LMS experience

Job description

Cognita is seeking a Learning & Development professional to own HubSpot training across our global school clusters. You will design learning pathways, build a central repository of resources, and create a scalable train-the-trainer program for Regional and School Leads.

The role emphasizes certification tied to role-based proficiency and collaboration with the CRM optimization team to align permissions. Travel and multi-site coordination are expected.