CRM Enablement Manager (12-Month Fixed-Term Contract)

International School Ho Chi Minh City; Dubai; Hybrid; AED 270,000 - 420,000; Full time

Job summary

Cognita is seeking a CRM Enablement Manager to own how our schools and clusters learn to use HubSpot, from onboarding to proficiency. You’ll develop learning pathways, a central repository, and a certification framework, scaling via train-the-trainer to create a self-service training community.

You’ll collaborate with the CRM Optimisation Manager and Change Management Lead to keep materials current and ensure alignment with rollout plans across multiple regions and time zones.

Qualifications

• Experience designing and delivering training programmes across multiple sites and time zones.
• Ability to build learning pathways and certification frameworks.
• Experience running a train-the-trainer model enabling regional leads to deliver training.

Responsibilities

• Own the training and enablement strategy for HubSpot across the full user lifecycle, from onboarding through to business as usual.
• Design and maintain a centralised, searchable repository of training and support materials.
• Define learning pathways for each user group, matched to HubSpot needs.
• Own an internal certification framework tied to pathway completion.
• Partner with CRM Optimisation Manager to link certification to HubSpot permissions.
• Curate external training resources such as HubSpot Academy.
• Run train-the-trainer programmes for Regional and School Leads.
• Keep training materials up to date with product changes, coordinating with stakeholders.
• Feed recurring training gaps back to the team as change needs rather than training ones.
• Own BAU training including refreshers, onboarding and new-feature training.

Skills

Training design

Learning pathways

Certification frameworks

Train-the-trainer

Instructional design

Non-technical audiences

In-person training

Virtual training

User group tailoring

Degree or experience

Education

Degree or equivalent

Tools

HubSpot

LMS

Job description

Working with us

Cognita is a global family of 86 schools across 21 countries, with more than 100,000 students, 22,000 colleagues, 14 curricula and 9 languages of instruction. Our strength lies in our diversity. There is no single model of a Cognita school because education is inherently local. When families choose a school, they are making a deeply personal and community-based decision, and our schools reflect this.

What unites us is a shared ambition to deliver consistently high-quality education, alongside an exceptional experience for students and parents. We define this clearly through group-wide standards that articulate what “great” looks like, while allowing schools the freedom to express their local identity.

We have recently launched a new vision and strategic plan. It is ambitious and sets a clear direction for the years ahead.

Job Overview

This is a 12-month fixed-term contract position. Help our people become confident HubSpot users.

Cognita is a global community of schools committed to making a lasting difference in education. We believe great schools are built by great people, and as HubSpot rolls out across our clusters, we need someone who can build the skills and confidence our people need to use it well.

As our CRM Enablement Manager, you’ll own how schools and clusters learn to use HubSpot, from first onboarding through to proficiency. You’ll build the learning pathways, the searchable resource library and the certification framework, and you’ll scale it through a train-the-trainer model rather than one-to-one delivery. The result is a self-service training resource people trust, and a growing community of certified HubSpot champions.

What you’lldo

• Own the training and enablement strategy forHubSpot across the full user lifecycle, from onboarding through tobusiness as usual
• Design and maintain a centralised, searchablerepository of training and support materials, forming the foundation of a future self-service support portal
• Define learning pathways for each user group(Sales, Parent Experience, School Leadership, Regional and Cluster Leads),matched to what each group needs to do in HubSpot
• Own an internal certification framework for Salesand Parent Experience users, tied to pathway completion, to surfaceproficiency and identify HubSpot champions
• Partner with the CRM Optimisation Manager to link certification to HubSpot permission levels, so functionality unlocks ondemonstrated proficiency
• Curate external training and certificationresources, such as HubSpot Academy, to complement internal pathways
• Run train-the-trainer programmes for Regional andSchool Leads, coaching and quality-checking their local delivery
• Keep training materials up to date with product andprocess change, working with the Business Analyst, CRM OptimisationManager and Change Management Lead
• Feed recurring training gaps back to the team, sorepeated questions that point to a process or product issue are surfacedas a change need rather than a training one
• Own business-as-usual training, includingrefreshers, new-starter onboarding and new-feature training, as moreschools onboard

You’ll workclosely with the CRM Optimisation Manager, the Change Management Lead, the Business Analyst, the CRM Data Manager, the HubSpot Global Rollout ProgrammeManager, Regional and Cluster Leads, school leadership, and external partners such as HubSpot Academy.

What you’ll bring

Essential

• Experience designing and delivering trainingprogrammes across multiple sites, regions or time zones
• Experience building learning pathways orcertification frameworks tied to role-based proficiency
• Experience running a train-the-trainer model,enabling local leads to deliver training rather than training every enduser directly
• Strong instructional design skills, with theability to turn complex product and process knowledge into clear,structured learning for non-technical audiences
• Confidence designing and facilitating bothin-person and virtual training
• The ability to design learning pathways andcertification frameworks tailored to different user groups and proficiencylevels
• Degree-level education or equivalent professionalexperience

Desirable

• Experience building or managing a self-serviceknowledge base or learning management system (LMS)
• Familiarity with HubSpot or an equivalent CRMplatform’s functionality and permissioning model
• A Learning & Development or instructionaldesign certification (e.g. CIPD, ATD)
• HubSpot Academy certification(s) or equivalent CRMplatform certification
• Experience in K-12, independent or internationaleducation, or another multi-site consumer/service sector
• Experience supporting large-scale, multi-market CRMor system rollouts

To view the role profile, click here

Workingarrangements

4 days per week in Dubai office, 1 day working from home. This roleinvolves flexible working across multiple time zones and regular engagementwith Regional and School Leads across regions to support train-the-trainerdelivery. You should expect regular international travel to schools andclusters to deliver training and support go-live activities, particularlyduring active rollout phases.