CRM Enablement Manager (12-Month Fixed-Term Contract)

Cognita; United Arab Emirates; On-site; AED 300,000 - 480,000; Full time

Job summary

Cognita is seeking a CRM Enablement Manager to lead HubSpot training across our global network of schools, building learning pathways, a searchable resource library, and a certification framework to scale through a train-the-trainer model. You’ll curate external resources like HubSpot Academy and work with cross-functional teams to ensure alignment and proficiency.

This 12-month fixed-term role involves coordinating across regions, designing both in-person and virtual training, and traveling to

Qualifications

• Experience designing and delivering training programmes across multiple sites, regions or time zones.
• Experience building learning pathways or certification frameworks tied to role-based proficiency.
• Experience running a train-the-trainer model, enabling local leads to deliver training rather than training every end-user directly.
• Strong instructional design skills, with the ability to turn complex product and process knowledge into clear, structured learning for non-technical audiences.
• Confidence designing and facilitating both in-person and virtual training.
• The ability to design learning pathways and certification frameworks tailored to different user groups and proficiency levels.
• Degree-level education or equivalent professional experience.
• Experience building or managing a self-service knowledge base or learning management system (LMS).
• Familiarity with HubSpot or an equivalent CRM platform’s functionality and permissioning model.
• A Learning & Development or instructional design certification (e.g. CIPD, ATD).
• HubSpot Academy certification(s) or equivalent CRM platform certification.
• Experience in K-12, independent or international education, or another multi-site consumer/service sector.
• Experience supporting large-scale, multi-market CRM or system rollouts.

Responsibilities

• Own the training and enablement strategy for HubSpot across the full user lifecycle, from onboarding through to business as usual.
• Design and maintain a centralised, searchable repository of training and support materials, forming the foundation of a future self-service support portal.
• Define learning pathways for each user group (Sales, Parent Experience, School Leadership, Regional and Cluster Leads).
• Own an internal certification framework for Sales and Parent Experience users, tied to pathway completion.
• Partner with the CRM Optimisation Manager to link certification to HubSpot permission levels.
• Curate external training and certification resources, such as HubSpot Academy.
• Run train-the-trainer programmes for Regional and School Leads, coaching and quality-checking their local delivery.
• Keep training materials up to date with product and process change in collaboration with key stakeholders.
• Feed recurring training gaps back to the team to surface change needs.
• Own business-as-usual training, including refreshers, onboarding and new-feature training.

Skills

Training strategy design

Learning pathways development

Train-the-trainer

Instructional design

In-person and virtual delivery

Multi-region coordination

Stakeholder collaboration

Education

Degree-level education or equivalent

CIPD or ATD certification

HubSpot Academy certification

Tools

HubSpot CRM

LMS

Job description

Cognita is a global family of 86 schools across 21 countries, with more than 100,000 students, 22,000 colleagues, 14 curricula and 9 languages of instruction. Our strength lies in our diversity. There is no single model of a Cognita school because education is inherently local. When families choose a school, they are making a deeply personal and community-based decision, and our schools reflect this.

What unites us is a shared ambition to deliver consistently high-quality education, alongside an exceptional experience for students and parents. We define this clearly through group-wide standards that articulate what “great” looks like, while allowing schools the freedom to express their local identity.

We have recently launched a new vision and strategic plan. It is ambitious and sets a clear direction for the years ahead.

Job Overview

This is a 12-month fixed-term contract position. Help our people become confident HubSpot users.

Cognita is a global community of schools committed to making a lasting difference ineducation. We believe great schools are built by great people, and as HubSpotrolls out across our clusters, we need someone who can build the skills andconfidence our people need to use it well. As our CRM Enablement Manager, you’ll own how schools and clusters learn to use HubSpot, from first onboarding through to proficiency. You’ll build the learning pathways, the searchable resource library and the certification framework, and you’ll scale it through a train-the-trainer model rather than one-to-one delivery. The result is a self-service training resource people trust, and a growing community of certified HubSpot champions.

What you’ll do

• Own the training and enablement strategy for HubSpot across the full user lifecycle, from onboarding through to business as usual
• Design and maintain a centralised, searchable repository of training and support materials, forming the foundation of a future self-service support portal
• Define learning pathways for each user group (Sales, Parent Experience, School Leadership, Regional and Cluster Leads), matched to what each group needs to do in HubSpot
• Own an internal certification framework for Sales and Parent Experience users, tied to pathway completion, to surface proficiency and identify HubSpot champions
• Partner with the CRM Optimisation Manager to link certification to HubSpot permission levels, so functionality unlocks on demonstrated proficiency
• Curate external training and certification resources, such as HubSpot Academy, to complement internal pathways
• Run train-the-trainer programmes for Regional and School Leads, coaching and quality-checking their local delivery
• Keep training materials up to date with product and process change, working with the Business Analyst, CRM Optimisation Manager and Change Management Lead
• Feed recurring training gaps back to the team, so repeated questions that point to a process or product issue are surfaced as a change need rather than a training one
• Own business-as-usual training, including refreshers, new-starter onboarding and new-feature training, as more schools onboard

You’ll work closely with the CRM Optimisation Manager, the Change Management Lead, the Business Analyst, the CRM Data Manager, the HubSpot Global Rollout Programme Manager, Regional and Cluster Leads, school leadership, and external partners such as HubSpot Academy.

What you’ll bring

Essential

• Experience designing and delivering training programmes across multiple sites, regions or time zones
• Experience building learning pathways or certification frameworks tied to role-based proficiency
• Experience running a train-the-trainer model, enabling local leads to deliver training rather than training every enduser directly
• Strong instructional design skills, with the ability to turn complex product and process knowledge into clear, structured learning for non-technical audiences
• Confidence designing and facilitating both in-person and virtual training
• The ability to design learning pathways and certification frameworks tailored to different user groups and proficiency levels
• Degree-level education or equivalent professional experience
• Experience building or managing a self-service knowledge base or learning management system (LMS)
• Familiarity with HubSpot or an equivalent CRM platform’s functionality and permissioning model
• A Learning & Development or instructional design certification (e.g. CIPD, ATD)
• HubSpot Academy certification(s) or equivalent CRM platform certification
• Experience in K-12, independent or international education, or another multi-site consumer/service sector
• Experience supporting large-scale, multi-market CRM or system rollouts

This roleinvolves flexible working across multiple time zones and regular engagement with Regional and School Leads across regions to support train-the-trainer delivery. You should expect regular international travel to schools and clusters to deliver training and support go-live activities, particularly during active rollout phases.

We understand the value of AI tools and recognise the benefits they can offer to people who may need support with their writing. However, please be aware that we are increasingly rejecting CVs, expressions of interest and applications where the use of AI has resulted in content that feels generic, lacks personality or is indistinguishable from other submissions. By using your own words, experiences and ideas to demonstrate your motivation for applying and your alignment with the role, you will give yourself the best opportunity to stand out in a highly competitive field.

Cognita is committed to safeguarding the welfare of children and young people and expects the same from its employees. All new staff will be subject to detailed and enhanced pre-employment clearance, including identity checks, criminal background checks for all countries lived in, qualification checks, employment checks to include an exploration of any gaps in employment, and satisfactory reference checks for all employment in the last 10 years.