Growth Marketing Associate

Sarwa; Remote; AED 200,000 - 300,000; Full time

Job summary

A leading financial services platform is seeking a Growth Marketer to drive full-funnel growth through the management and optimization of paid campaigns across channels. The ideal candidate will have at least 2 years of experience in growth/performance marketing at a B2C company, a strong analytical mindset, and the ability to lead lifecycle initiatives. This remote-first position allows you to work flexibly while being part of a diverse and supportive team focused on personal development and growth. Additional benefits include a comprehensive healthcare package and an equity plan for all employees.

Benefits

Remote and flexible work environment

Diverse and supportive team

Culture of growth and mentorship

Healthcare package with dental and optical coverage

Learning and development budget

Equity plan for all employees

Qualifications

• 2+ years of experience in growth/performance marketing at a B2C company.
• Proven ability to manage paid campaigns end-to-end.
• Strong understanding of core growth metrics.
• Organised and proactive, able to manage multiple priorities.
• Strong interest in financial markets is a plus.

Responsibilities

• Manage and optimise paid campaigns across various channels.
• Lead lifecycle channels and optimise for activation and engagement.
• Plan and execute campaign communications across channels.
• Collaborate with creative teams to develop ads and visuals.
• Build and maintain dashboards to monitor performance.

Skills

Growth/performance marketing

Analytical skills

A/B testing

Campaign management

Messaging creation

Tools

Metabase

Amplitude

GA4

Adjust

Job description

Overview

In 2017, our founders started Sarwa due to a lack of financial services offered to most of the world, and out of a need to help empower people in the region to invest in their financial future. Sarwa is poised to continue growing into the go-to platform for people to grow their wealth. We do this through expert, affordable and easy investing. We're a small team working on the region's first and fastest growing investment and personal finance platform, making investing easy, low-cost and transparent, with a human touch woven into every step of the process. We are a remote-first team. Where you choose to work is up to you, we have an office in Abu Dhabi that you can utilize as often or little as you’d like.

We’re looking for a Growth Marketer to help drive the full-funnel growth. You’ll run and optimise paid and lifecycle campaigns, experiment across channels, and look for ways to improve acquisition, activation, and retention. You’ll work closely with Growth, Product and Creative to test ideas and refine the user journey. The ideal candidate is analytical, curious, and comfortable owning performance outcomes.

Responsibilities

• Manage and optimise paid campaigns across Meta, Google, and other channels.


• Lead lifecycle channels: email, push, and in-app, and continuously optimise for activation and engagement through A/B testing.


• Plan and execute campaign and event communications across email and other channels.


• Be an active part of growth initiatives, from planning to launch to iteration of activations, working cross-functionally.


• Collaborate with the creative team to develop ads and visuals across multiple lifecycle touchpoints.


• Build and maintain dashboards to monitor performance and insights.

Requirements

• 2+ years of experience in growth/performance marketing, at a B2C company (startup experience preferred).


• Proven ability to manage paid campaigns end-to-end.


• Strong understanding of core growth metrics.


• Comfortable working with analytics and attribution tools Metabase, Amplitude, GA4, Adjust, etc.


• Strong ability to craft effective messaging across ads and lifecycle touchpoints.


• Organised and proactive, able to manage multiple priorities and deliver independently.


• Strong interest in financial markets is a plus.

Some of our benefits

• Remote and flexible work environment


• Diverse, driven and supportive team with a positive work atmosphere (one of our core values)


• A culture of growth - being mentored, coached and supported to grow in your career


• Great company healthcare package with dental and optical coverage


• Learning and development budget


• Equity plan for all employees.