Google Ads Manager (Paid Search Specialist)

Driven Properties; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading real estate brokerage in Dubai is seeking a Search Marketing Specialist to manage Google Search campaigns. You will leverage your expertise in Dynamic Ads and work with a collaborative team to maximize lead generation while maintaining strict budget controls. Candidates should have 4–7 years of experience in Google Search and a strong understanding of keyword strategies. This position offers growth opportunities in a fast-paced environment.

Benefits

Collaborative team culture

Exposure to large-scale property campaigns

Investment in learning and development

Qualifications

• 4–7 years specialized in Google Search.
• Proven experience using Dynamic Ads with Page Feeds.
• Experience managing accounts with 100+ ad groups.

Responsibilities

• Capture high-intent demand via Google Search.
• Manage Dynamic Search Ads to capture long-tail traffic.
• Implement ad customizers for real-time data in ads.

Skills

Google Search Expertise

Dynamic Ads Expertise

Excel Fluency

Keyword Match Type Strategy

Job description

About Driven Properties

Founded in 2012, Driven Properties is an award-winning market leader and the "Best Real Estate Agency in Dubai (Property Finder Awards). We have scaled to 208+ licensed agentsand 270+ staffacross offices in Dubai, China, Saudi Arabia, and Europe.

We are more than a brokerage. We operate a full-service real estate ecosystem includingb>Property Management, Mortgage Services, Relocation, and Interior Design. We are the trusted partner for Dubai's top developers (Emaar, Nakheel, Meraas), with a track record of selling out over 50 large-scale projects.

Our Marketing Culture: We reject vanity metrics. We combine our massive brand reach with capital-efficient performance marketing, measuring success down to the SQL (Sales Qualified Lead)and Closed Dealrevenue in our CRM.

The Mission

Own the bottom of the funnel. Your primary directive is to capture high-intent demand via Google Searchto drive a qualified pipeline (SQLs). You will be the guardian of our keyword strategy, ensuring we never waste budget on low-intent queries while maximizing coverage of our massive property inventory.

The 80%: Paid Search Mastery (What You Will Own)

• Dynamic Search Ads (DSA) & Feeds: You will manage the strategy for Dynamic Search Ads to capture long-tail traffic across our thousands of property listings. You must be an expert in using Page Feedsto control precisely which URLs Google indexes, ensuring we only spend on high-availability inventory.
• Ad Customizers & Parameters: Implement dynamic ad customizers to inject real-time data into ad copy (e.g., "Starting from [Price]", "Only [X] Units Left", countdowns to project launches) to increase CTR and urgency.
• Advanced Account Architecture: Build and maintain a granular structure (STAGs or Intent-based groupings) that isolates high-value keywords. You understand that "Luxury Apartments Dubai" and "Cheap Rent Dubai" require fundamentally different funnel flows.
• Ruthless Query Mining: Execute daily/weekly Search Query Reports (SQRs). You will aggressively build negative keyword lists to block irrelevant traffic and competitors where unit economics don’t make sense.
• Bidding & Auction Logic: Manage tCPA and tROAS strategies specifically for Search. You understand how to manipulate bid adjustments for audiences, devices, and locations to win the rightauctions, not just the cheapest ones.
• Ad Copy & RSA Optimization: Write and test Responsive Search Ads (RSAs) systematically. Utilize asset pinning where data supports it to maximize Quality Score.
• Quality Score Engineering: Obsess over Ad Relevance, Expected CTR, and Landing Page Experience to lower our actual CPCs.

The 20%: Supporting Channels & Tech

• PMax Containment: Run Performance Max carefully to supplement Search, ensuring it does not cannibalize high-value exact match keywords (Brand Exclusions).
• Retargeting: Manage Display and YouTube strictly for remarketing to non-converting Search clicks (RLSA).
• Landing Page CRO: Collaborate on landing pages to ensure message match between the search query, the ad copy, and the H1 tag.

Data, Tracking & Integrations

You must be comfortable working 'under the hood' of the marketing stack.

• Business Data & Feeds: Manage the "Business Data" section of Google Ads to keep ad customizers and location groups up to date.
• Offline Conversion Import (OCI): You will feed CRM data (SQLs, Deals) back into Google Ads to train Smart Bidding on revenue, not clicks.
• Tagging: Manage GA4 events and GTM (server-side, where needed).
• Call Tracking: Implement Dynamic Number Insertion (DNI) to attribute phone calls to specific keywords.

90-Day Outcomes

• Search Efficiency: Reduce Search CPL by 20%by cutting wasted spend on broad match bleed and irrelevant queries.
• Inventory Coverage: Launch a Page Feed-based DSA campaign that successfully generates SQLs for specific off-plan market projects that do not have dedicated keywords.
• Quality Score: Audit top 20% of spend keywords and implement a plan to raise Quality Scores to >7/10 average.
• Market Dominance: Achieve >75% Absolute Top Impression Shareon our core "high intent" brand and project keywords.
• Feedback Loop: Successfully implement Offline Conversion Imports for Search campaigns to optimize toward "Qualified Leads."

Must-Have Experience

• 4–7 years specialized in Google Search. You are a Search specialist, not a generalist "digital marketer."
• Dynamic Ads Expertise: Proven experience setting up DSAs with Page Feeds and using {param} customizers in ad copy.
• Complex Account Structures: Experience managing accounts with 100+ ad groups and thousands of keywords.
• Keyword Match Type Strategy: Deep understanding of how Broad Match, Phrase, and Exact match types interact with Smart Bidding in the modern era.
• Excel/Editor Fluency: You live in Google Ads Editor and Excel (Pivot tables, VLOOKUPs) to bulk edit campaigns.

Nice to Have

• Experience using Scriptsto automate harmful keyword conflicts or broken link checking.
• Real Estate specific search experience (understanding the difference between "off-plan" investment intent and "secondary market" end-user intent).
• Arabic language skills.

Hiring Process

• 30-minute Screen: Fit and background check.
• Technical Deep Dive: Bring an anonymized Search Query Reportanalysis and a restructuring plan you’ve executed previously.
• Live Build Exercise: Draft a campaign structure for a new project launch, including how you would use Dynamic Ad Customizersfor the launch countdown.

How To Apply

• Send your CV and a one-pager titled "My Search Strategy for High-Ticket Lead Gen".
• Highlight 3 specific tactics you use to control lead quality in Search.
• Briefly explain how you use Dynamic Search Ads (DSA) without wasting budget on irrelevant pages.

• Opportunity to work with one of Dubai’s top real estate brokerages.
• A fast-paced, performance-driven environment with clear career growth paths.
• Exposure to large-scale property campaigns across the UAE and international markets.
• Collaborative team culture and investment in your learning and development.

If you're passionate about real estate, performance marketing, and creating campaigns that drive measurable impact, we’d love to hear from you.