Female Creative Content Producer/Designer

Nails Ladies Beauty Center; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading beauty service provider in Abu Dhabi is seeking a Creative Content Producer/Designer to enhance their brand across digital and offline platforms. The role involves crafting high-quality visuals, managing social media content, and driving brand marketing campaigns. Ideal candidates should have strong experience in content creation, photography, and design, alongside a passion for beauty and creativity. If you're detail-oriented and collaborative, join us to bring the Nails brand to life.

Qualifications

• Proven experience as a content creator, videographer, designer, or social media producer.
• Strong skills in photography, videography, and visual editing.
• Deep understanding of beauty aesthetics, social media trends, and content best practices.
• Ability to multitask, manage multiple shoots, and meet deadlines.
• Highly creative with excellent attention to detail.

Responsibilities

• Plan, shoot, and edit high-quality photos and videos for various platforms.
• Direct creative concept development for campaigns and visuals.
• Build and present monthly content calendars for social media.
• Create and design content for in-house promotions and events.
• Collaborate with internal departments for training materials.

Skills

Content Creation & Production

Creative Direction & Visual Identity

Social Media & Digital Presence

Brand Marketing, Promotions & Campaigns

Cross-Department Collaboration & Training

Sustainability Initiatives

Tools

Adobe Suite

CapCut

Lightroom

Photoshop

Job description

We are looking for a highly creative, detail-driven Creative Content Producer/Designer to bring the Nails brand to life across all offline and digital platforms. This role is perfect for someone who understands branding, graphic design, social media and has a passion for beauty and aesthetics—and who can translate our services, campaigns and brand experiences into compelling, high-quality content.

Skills

1. Content Creation & Production

• Plan, shoot, and edit high-quality photos and videos for social media, website, and in-branch digital screens.
• Create short-form viral videos (Reels, TikToks, Stories) aligned with current trends.
• Produce multimedia content including graphics, photos, videos, and animations for Instagram, TikTok, WhatsApp, Google, website, and internal screens.
• Edit, retouch, and optimize all content to match brand standards and maintain consistent aesthetics.
• Capture high-quality visuals showcasing services, products, promotions, and salon ambiance.
• Manage and coordinate models for marketing shoots, ensuring proper representation, diversity, and alignment with brand guidelines.

2. Creative Direction & Visual Identity

• Direct creative concept development for campaigns, photoshoots, and marketing visuals.
• Develop creative visual concepts, themes, and design strategies to elevate brand recognition and appeal.
• Maintain and enhance the company’s branding across all platforms, ensuring visual consistency in every output.
• Create, adapt, and refine design elements for digital platforms, print materials, and in-branch displays.
• Design and produce new and existing brand collaterals including badges, signage, QR stands, stickers, menus, and promotional visuals.
• Design and maintain high-impact visual merchandising displays that educate clients, highlight products, and support retail performance.

3. Social Media & Digital Presence

• Build and present monthly content calendars and ensure consistent daily posting.
• Write, craft, and copyright all promotional text: captions, posts, ad copy, videos, and communication messages.
• Develop content ideas, inspiration themes, and viral concepts to increase engagement and grow online presence.
• Research industry trends, innovations, competitors, and social insights to keep content relevant.
• Manage, update, and optimize content across all social media platforms.
• Respond to client engagement by addressing likes, comments, and direct messages in a timely, brand-aligned manner.

4. Brand Marketing, Promotions & Campaigns

• Create and design content for in-house promotions, offers, seasons, and events to strengthen salon-level engagement.
• Plan and execute promotional events and marketing campaigns including creative direction, strategy, goals, and budgets.
• Lead full concept development for the annual corporate event and coordinate budgets with Accounts.
• Ensure timely design and production of all marketing materials for new branch openings (visuals, drops, signage, QR stands).
• Occasionally support sister companies with creative production to ensure cohesive branding across entities.

5. Cross-Department Collaboration & Training

• Collaborate with internal departments to support communication initiatives and produce visual training materials.
• Work closely with Operations, Training, and Branch teams to accurately capture service protocols, standards, and client experience.
• Assist in creating effective visual and multimedia materials for internal communication, education, and brand alignment.

6. Sustainability Initiatives

• Lead and support environmentally friendly design and production practices within the business.
• Promote sustainable visual merchandising, materials, and creative solutions where applicable.

Requirements

• Proven experience as a content creator, videographer, designer, or social media producer.
• Strong skills in photography, videography, and visual editing (Adobe Suite, CapCut, Lightroom, Photoshop, etc.).
• Deep understanding of beauty aesthetics, social media trends, and content best practices.
• Ability to multitask, manage multiple shoots, and meet deadlines.
• Highly creative with excellent attention to detail.
• Comfortable working in branches and interacting with clients and technicians.
• Experience in beauty, fashion, or hospitality is a plus.

Soft Skills

• Eye for detail and aesthetic precision
• Strong communication skills
• Fast learner and adaptable
• Team player with a collaborative mindset
• Excellent time management and organization
• Ability to work independently with minimal supervision