Enterprise Greenfield Marketing Lead (UAE National), MENAT Marketing team

Amazon Web Services; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Amazon Web Services seeks a field marketing expert for the Greenfield Enterprise segment in MENAT. You will develop marketing strategies, execute programs, and collaborate with sales to enhance customer engagement. The role requires strong data analysis skills, fluency in Arabic, and experience in cross-functional marketing campaigns.

Benefits

Mentorship and career growth resources

Work-life balance emphasis

Qualifications

• 5 years of experience in acquisition marketing or channel programs.
• Experience using data for program improvements.
• Ability to develop joint marketing plans with global partners.

Responsibilities

• Develop and execute regional marketing programs to drive awareness and adoption.
• Coordinate execution across MENAT marketing teams.
• Maintain strong relationships with sales teams and provide updates on campaign metrics.

Skills

Data Analysis

Cross-Functional Collaboration

Campaign Development

Fluency in Arabic

Tools

Excel

Tableau

Job description

Amazon Web Services is seeking a talented self-directed field marketing expert to lead our Greenfield Enterprise segment marketing in MENAT. This is a unique opportunity to play a key role in an exciting fast-growing business.

As the Greenfield Enterprise segment marketing lead in MENAT, you will be responsible for developing a deep understanding of the Enterprise Greenfield customer audience and their needs, developing a scalable marketing strategy to address them. This audience includes local and global enterprises, encompassing both technical and business decision-makers. Your responsibilities will include understanding our business strategy, understanding customer needs, building a targeting framework, defining the proposition, program planning, campaign/messaging development, and coordinating execution across our MENAT field marketing teams to deliver results.

Key job responsibilities

1. Develop and execute regional enterprise greenfield field marketing programs and activities to drive awareness, education, customer adoption, and pipeline acceleration.
2. Leverage global marketing resources to meet sales requirements and find ways to invent and simplify to address sales needs without large budgets.
3. Act as marketing contact with sales teams and leaders, including participation in sales calls, in-person meetings, and planning sessions.
4. Earn trust and maintain strong relationships with Pre-sales, Demand Generation, and Solution Architects teams to support their goals, working with other marketing leaders and peers to increase engagement and drive program support.
5. Provide clear, consistent, and frequent communication with field marketing stakeholders to ensure clarity on strategy, tactics, goals, and campaign performance.
6. Deliver detailed campaign updates via regular and ad hoc business reviews, highlighting key metrics and KPIs.

About the team

The AWS Sales Marketing and Global Services (SMGS) team is responsible for driving revenue, adoption, and growth across small to enterprise-level accounts, including the public sector. The MENAT Marketing team is a talented, experienced, and diverse group distributed across the Middle East, North Africa, and Turkey regions.

Diverse Experiences

We value diverse experiences. Even if you do not meet all preferred qualifications, we encourage you to apply. If your career is just starting, non-traditional, or includes alternative experiences, don't let it stop you from applying.

Why AWS

AWS is the world's most comprehensive and broadly adopted cloud platform, trusted by startups and Fortune 500 companies alike for powering their businesses.

Inclusive Team Culture

We foster a culture of inclusion through employee-led affinity groups and ongoing events and learning experiences that celebrate our differences.

Mentorship & Career Growth

We offer mentorship and resources to help you develop into a well-rounded professional.

Work/Life Balance

We value work-life harmony and offer flexibility to support your success both at work and at home.

Minimum Qualifications

• 5 years of experience developing and managing acquisition marketing or channel programs
• Experience using data and metrics for improvements
• Proficiency in Excel or Tableau
• Experience scaling cross-functional marketing programs
• Campaign development across multiple timezones and languages
• Alignment with large cross-functional teams and agency partners
• Joint marketing plan development with global strategic partners
• Fluent in Arabic (speaking, writing, reading)

We are committed to an inclusive culture. If you need accommodations during the application process, please contact us for support.