EMEA IVDR Transition & Strategic Customer Marketing Lead

Abbott; Dubai; On-site; AED 293,000 - 404,000; Full time

Job summary

A global healthcare company is seeking a Marketing Manager to lead the IVDR transition across EMEA. This role involves driving marketing strategy, collaborating with cross-functional teams, and managing customer communications. Candidates should possess a strong marketing background and be adept in IVDR regulatory knowledge, customer segmentation, and pricing strategy. A minimum of 7 years in a related field and fluency in English are essential. The position is based in Dubai, UAE, with a focus on impactful commercial initiatives.

Qualifications

• 7+ years of experience in marketing, preferably in diagnostics, medical devices, or life sciences.
• Strong understanding of IVDR/IVDD regulations and their commercial implications.
• Proven experience in customer segmentation, pricing strategy, and multilingual communication.

Responsibilities

• Drive the marketing strategy and execution for IVDR transition across EMEA.
• Develop and maintain customer segmentation frameworks tailored to IVDR impact.
• Lead pricing analysis and governance initiatives to support IVDR-related product changes.

Skills

Customer-oriented

Project management

Stakeholder engagement

Fluency in English

Cultural awareness

Education

Bachelor's or master’s degree in marketing, Business, Life Sciences, or related field; PhD or MBA preferred

Tools

Salesforce

PowerBI

Job description

A global healthcare company is seeking a Marketing Manager to lead the IVDR transition across EMEA. This role involves driving marketing strategy, collaborating with cross-functional teams, and managing customer communications. Candidates should possess a strong marketing background and be adept in IVDR regulatory knowledge, customer segmentation, and pricing strategy. A minimum of 7 years in a related field and fluency in English are essential. The position is based in Dubai, UAE, with a focus on impactful commercial initiatives.