E- Commerce Media Buyer

TECCODD; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading e-commerce firm in Dubai is seeking an experienced Media Buyer to enhance revenue growth through strategic paid advertising. The successful candidate will have proven expertise in managing Google Ads and social media platforms, with strong analytical skills and a focus on optimizing campaigns for maximum ROI. Proficiency in budget management and A/B testing is essential. The role requires Arabic language proficiency. Join us to drive impactful marketing initiatives and achieve sales targets.

Qualifications

• Proven experience managing Google Ads and social media ad platforms for e-commerce.
• Strong analytical skills with expertise in data-driven decision-making.
• Proficiency in budget management and A/B testing for campaign optimization.

Responsibilities

• Drive ad performance to achieve specific sales and ROAS targets.
• Continuously optimize campaigns through A/B testing and adjustments.
• Monitor performance metrics and provide detailed reports.
• Develop and execute paid advertising strategies to drive sales growth.
• Identify audience segments to improve targeting precision.
• Manage budgets effectively to ensure efficient ad spending.

Skills

Google Ads management

Social media advertising

Analytical skills

Budget management

A/B testing

Data analysis

Arabic language proficiency

Tools

Google Analytics

Shopify

Excel

Job description

We seek a skilled Media Buyer with expertise in Google Ads and social media platforms to drive revenue growth and meet our e-commerce sales targets.

This role focuses on planning, executing, and optimizing paid campaigns to maximize ROI and achieve ROAS goals. The ideal candidate is analytical, goal-oriented, and experienced in managing budgets across channels to deliver measurable results.

Key Responsibilities

Drive ad performance to achieve specific sales and return on ad spend (ROAS) targets.

Continuously optimize campaigns through A/B testing, targeting adjustments, and creative iterations to maximize conversion rates and meet KPIs.

Data Analysis & Reporting

Monitor daily performance metrics to ensure campaigns are delivering as expected.

Provide regular reports and insights into campaign performance, analyzing data to recommend improvements and inform future strategies.

Develop and execute paid advertising strategies on Google Ads and social media platforms (e.g. Facebook, Instagram, etc.) to drive sales growth and reach new customers.

Plan and manage budgets effectively across platforms to ensure efficient use of ad spending with a focus on ROAS.

Audience Targeting & Segmentation

Identify and create audience segments to improve targeting precision, using demographic, geographic, and behavioral insights.

Leverage retargeting and lookalike audiences to maximize reach and engagement with high-potential customers.

Work closely with content and marketing teams to align ad campaigns with ongoing promotions, seasonal trends, and product launches.

Ensure ad creatives and messaging are consistent with brand standards and aligned with company objectives.

Budget Management & Optimization

Track and manage budget allocations, ensuring cost‑effective strategies are in place to achieve sales goals.

Regularly review cost‑per‑click (CPC), cost‑per‑acquisition (CPA), and ROAS metrics to refine spending and improve results.

Required Skills

Arabic Speakers only

• Proven experience managing Google Ads and social media ad platforms for e‑commerce.
• Strong analytical skills, with expertise in data‑driven decision‑making and tracking ROAS and sales performance metrics.
• Proficiency in budget management and A/B testing for campaign optimization.

Preferred Skills

• Google Analytics, Shopify experience, and Excel proficiency for reporting and analysis.
• Ability to work cross‑functionally with content and product teams to enhance ad relevance.
• Arabic language proficiency is an advantage.