Director, Social & Content

Payward, Inc.; Remote; AED 200,000 - 300,000; Full time

Job summary

A leading crypto platform is seeking a Social and Content Strategy Leader to define and execute the company's social strategy. The role involves building and mentoring a team, evolving engagement tactics, and driving product conversion across multiple brands. Candidates should have over 10 years of experience in social strategy, preferably within the crypto space, showcasing a blend of leadership, creativity, and data-driven insight. This position supports ongoing applications from around the world, promoting a culture of diversity and equal opportunity.

Qualifications

• 10+ years leading social and content strategy in fast-moving environments.
• Proven success driving social strategy in complex product ecosystems.
• Experience in building social teams from the ground up.

Responsibilities

• Build and evolve a social and content strategy for engagement.
• Lead multiple workstreams aligning with stakeholders.
• Shape Kraken's narrative across all platforms.
• Identify emerging channels that keep Kraken ahead.
• Lead and empower a global team of managers.
• Drive operational excellence with new tools and workflows.

Skills

Leading social and content strategy

Driving social strategy across product ecosystems

Building and leading social teams

Knowledge of social publishing tools

Confident leading distributed teams

Problem-solving and brand protection

Job description

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of Work & The Team

We’re seeking a chronically online, crypto-fluent leader to shape Kraken’s presence across the social and content landscape. You’ll shape how Kraken communicates its mission, shows up for the community, and builds cultural relevance in a fast-moving, highly competitive space. Social is where our brand ethos lives - educating, empowering, and onboarding the next wave of crypto believers.

We need someone who moves fast but thinks long-term: a strategic builder who thrives under pressure, leads with conviction, and knows when to go from zero to viral.

You’ll launch products that make noise, create ecosystem storytelling that stands out, and translate crypto’s complexity into content people actually want to share. This role requires a creative self-starter with sharp instincts, strong execution skills, and a data-driven mindset.

The Opportunity

• Build and evolve a social and content strategy that drives engagement, traffic, and measurable product conversion across a diverse portfolio of Kraken products and sub-brands.
• Lead multiple workstreams across products and sub-brands: aligning with stakeholders, removing blockers, and driving ideas from concept to launch with smart measurement and constant iteration.
• Shape and protect Kraken’s narrative across all platforms, including a unified social playbook that defines tone of voice, brand behavior, and content standards worldwide.
• Identify and scale into emerging channels, formats, and cultural touch points that keep Kraken ahead of the curve.
• Lead, mentor, and empower a high-performing team of social media and community managers across global regions and time zones.
• Drive operational excellence – onboarding new tools, workflows, and technology to maximize team speed, creativity, and agility.

Skills you should HODL

• 10+ years leading social and content strategy in fast-moving, highly competitive environments.
• Proven success driving social strategy across complex product ecosystems – crypto experience a major plus.
• Experience building and leading social teams from the ground up, including hiring, structure, workflows, and culture.
• Deep knowledge of modern social publishing tools, listening and analytics platforms, and AI-driven content workflows.
• Confident leading globally distributed teams and collaborating across regions, functions, and time zones.
• Crypto never sleeps. Be willing to roll up sleeves and jump in, solve problems, and protect the brand when it matters most.

This job is accepting ongoing applications and there is no application deadline.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

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