Director, Consumer & Shopper Insights & Portfolio

The Coca-Cola Company; United Arab Emirates; On-site; AED 293,000 - 404,000; Full time

Job summary

A leading beverage corporation in the UAE is looking for an experienced marketing leader to drive consumer insights and analytics. This individual will lead a team to enhance market strategies, focusing on local consumer behaviors and decision journeys. The ideal candidate has over 10 years of marketing experience, proficient in analytics, and has demonstrated leadership in managing cross-functional teams. This role offers an opportunity to make a significant impact on marketing strategies across the region.

Qualifications

• 10+ years of marketing and leadership experience focusing on insights and analytics.
• Proficient in innovation, creative strategy, and market research.
• Experience managing cross-functional and geographical teams.

Responsibilities

• Own local consumer and shopper understanding.
• Support market portfolio decisions.
• Lead human sciences and analytics agenda.

Skills

Analytical Thinking

Brand Positioning

Brand Storytelling

Channel Management

Channels Strategy

Communication

Competitive Assessments

Consumer Segmentation

Consumer Trends

Decision Making

Digital Media Strategy

Group Problem Solving

Leadership

Market Research

Media Planning

Microsoft Office

Quantitative Research

Retail Marketing Strategy

Social Media Strategies

Syndicated Research

Waterfall Model

Job description

A leading beverage corporation in the UAE is looking for an experienced marketing leader to drive consumer insights and analytics. This individual will lead a team to enhance market strategies, focusing on local consumer behaviors and decision journeys. The ideal candidate has over 10 years of marketing experience, proficient in analytics, and has demonstrated leadership in managing cross-functional teams. This role offers an opportunity to make a significant impact on marketing strategies across the region.