Digital Marketing Specialist (Media & Marketing Agency)

The Greater Change; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading media and marketing agency in Dubai is seeking an experienced Digital Marketing Specialist to plan and manage multi-channel marketing campaigns including SEO, PPC, and social media. The ideal candidate has over 5 years of experience in digital marketing, strong analytical skills, and proficiency in tools like Canva and Adobe Creative Suite. This position offers a competitive salary, visa sponsorship, and various benefits.

Benefits

Visa sponsorship

Medical benefits

Airfare coverage

Bonuses and rewards

Qualifications

• 5+ years of experience in Digital Marketing.
• Strong understanding of PPC, SEO / SEM, Affiliate Marketing, and Email Marketing.
• Experience in campaign performance analysis and reporting.

Responsibilities

• Plan and execute digital marketing campaigns.
• Manage and optimize paid campaigns across platforms.
• Execute strong SEO strategies.

Skills

Digital Marketing

SEO / SEM

PPC

Email Marketing

Social Media Marketing

Content Creation

Campaign Analysis

Canva

Adobe Creative Suite

HTML/CSS/JavaScript

Education

Bachelor’s degree in Marketing or related field

5+ years in digital marketing or advertising

Job description

About the Company

They are a leading full-service media and marketing agency in Dubai. The company provides door-to-door advertising, elevator media, print, online, and digital marketing solutions.

Position Overview

We are seeking an experienced Digital Marketing Specialist to plan, execute, and manage multi-channel marketing campaigns including SEO, PPC, Email, Social Media, and Affiliate Marketing. The ideal candidate should have hands‑on experience with website management, analytics, and digital content creation.

Key Responsibilities

• Plan and execute digital marketing campaigns : SEO / SEM, PPC, Email Marketing, Social Media, and Display Advertising.
• Manage and optimize paid campaigns across Meta, LinkedIn, and Google Ads.
• Execute strong SEO strategies, including AI-based searches and keyword optimization.
• Develop, update, and maintain the company website and digital screens.
• Create engaging content, visuals, and short videos using Canva and Adobe Creative Suite.
• Manage and grow affiliate marketing programs.
• Collaborate with creative and internal teams to ensure consistent brand messaging.
• Track, analyze, and report on campaign performance and ROI.
• Conduct competitor research and trend analysis to refine strategies.
• Manage digital marketing budgets and allocate spend across channels effectively.
• Coordinate with agencies and vendors for campaign execution and content development.
• Perform A / B testing to optimize landing pages and conversion funnels.
• Handle administrative marketing tasks and assist with digital screen scheduling and posting.

Requirements

Required Skills & Expertise

• 5+ years of experience in Digital Marketing.
• Strong understanding of PPC, SEO / SEM, Affiliate Marketing, and Email Marketing.
• Experience in campaign performance analysis and reporting (Google Analytics, etc.).
• Proficiency in Canva and Adobe Creative Suite.
• Basic knowledge of HTML, CSS, and JavaScript.
• Familiar with website development tools and digital screen management software.
• Excellent English communication skills (written and verbal).
• Strong organizational, analytical, and time-management skills.
• Self‑motivated and able to work independently with minimal supervision.

Personality & Soft Skills

• Highly organized, detail-oriented, and able to multitask.
• Team player with cross-cultural collaboration skills.
• Professional communication and email etiquette.
• Analytical mindset with problem-solving attitude.
• Enthusiastic, reliable, and deadline-driven.

Education & Qualifications

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• Minimum 5 years of relevant experience in digital marketing or advertising.

Benefits

Compensation

• Salary : AED 5,000 – AED 6,000 monthly
• Visa sponsorship is available
• Medical benefits are included
• Airfare coverage provided
• Bonuses and rewards are according to company policies