Digital Marketing Manager

Rightangled; United Arab Emirates; On-site; AED 220,000 - 294,000; Full time

Job summary

A leading healthcare innovation company in the United Arab Emirates is seeking a Digital Marketing Manager to develop and execute comprehensive marketing strategies. The ideal candidate will collaborate with cross-functional teams to increase brand awareness and optimize campaign performance across various digital channels. Candidates should possess proficiency in digital marketing tools and strong analytical skills. Opportunities for personal and professional development are available in a collaborative environment.

Benefits

Competitive Salary

Pension scheme

Employee discounts on healthcare products

Opportunities for personal and professional development

Qualifications

• Proficiency in digital marketing tools, including Google Analytics, Google Ads, and email marketing software.
• Strong analytical skills to interpret data and optimize campaigns.
• Experience creating compliant digital content in the healthcare space.

Responsibilities

• Create and execute a comprehensive digital marketing strategy to drive brand awareness.
• Collaborate with marketing and product teams to align initiatives with business goals.
• Manage digital campaigns across channels and optimize for performance.

Skills

Digital marketing tools proficiency

Strong analytical skills

SEO and SEM knowledge

Excellent communication

Organisational skills

Tools

Google Analytics

Google Ads

Email marketing software

Social media platforms

Job description

We are looking for a dedicated and motivated Digital Marketing Manager to join our ever growing team.
The ideal candidate will be able to work with multiple teams within the business to develop a strong digital marketing campaign across multiple channels.
The role will be responsible for increasing brand awareness and analysing the effectiveness of campaigns to optimise success.

Responsibilities

• Create and execute a comprehensive digital marketing strategy to drive brand awareness, lead generation, and customer engagement across online channels.
• Collaborate with the marketing and product teams to align digital initiatives with overall business goals and product launches.
• Plan, launch, and manage digital campaigns across channels like social media, email, and continuously monitor and optimise campaigns for performance, adjusting targeting, messaging, and budgets to maximise ROI.
• Oversee the creation of digital content, including website copy, blogs, social media posts, and videos, ensuring all materials are on-brand, compliant, and resonate with the target audience.
• Track, analyse, and report on key metrics (e.g. engagement, conversion rates, and website traffic) to measure the effectiveness of digital initiatives.
• Use social listening tools to monitor conversations around the brand and industry trends to inform content strategies.

Why Work With Us?

At Médetone, we are committed to creating a dynamic, innovative workplace where every team member has the opportunity to make a real impact.
You’ll be joining a growing company that’s at the forefront of healthcare innovation, with the chance to contribute to exciting projects that are transforming patient care.

What We Offer

• Access to cutting-edge technology and tools to support your work.
• Competitive Salary.
• A Collaborative and Inclusive Team Culture.
• Pension scheme.
• Employee discounts on our healthcare products.
• Opportunities for personal and professional development within a forward-thinking company.

Qualifications

• Proficiency in digital marketing tools, including Google Analytics, Google Ads, social media platforms, and email marketing software.
• Strong analytical skills with the ability to interpret data and metrics to optimise campaign performance.
• Experience in creating and managing compliant digital content, understanding industry regulations (e.g., HIPAA, FDA guidelines) for marketing in the healthcare space.
• Knowledge of SEO and SEM best practices, with experience in content optimisation and keyword research.
• Strong organisational skills with the ability to manage multiple projects, timelines, and campaigns simultaneously.
• Excellent communication and interpersonal skills, with experience collaborating with cross-functional teams.