Digital Marketing Manager

Elliot Scott Group; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading real estate marketing firm is seeking an experienced Digital Marketing Manager to lead strategies that drive qualified leads and enhance brand visibility. The ideal candidate will have over 4 years of digital marketing experience, including at least 3 in real estate. Responsibilities include managing various campaigns, optimizing the company website, and analyzing performance metrics. This role requires excellent communication and organizational skills, as well as the ability to work independently and develop effective marketing strategies.

Qualifications

• Minimum 4 years of experience in digital marketing, with at least 3 years in real estate.
• Strong knowledge of Google Ads and Meta Ads Manager.
• Hands-on experience with Google Analytics and CRM systems.
• Ability to work independently and manage multiple projects.

Responsibilities

• Develop and implement full-funnel marketing strategies.
• Manage performance marketing across digital channels.
• Oversee the company website and optimize landing pages.
• Implement and optimize digital lead generation strategies.

Skills

Digital marketing experience

Campaign management

Communication skills

Leadership skills

Analytics skills

Education

Bachelor's or Master's in Marketing or Business

Tools

Google Analytics

CRM systems

Google Ads

SEO tools

HubSpot

Job description

Job Overview

We are seeking an experienced Digital Marketing Manager to lead and execute full-funnel marketing strategies within the real estate sector. This role will be responsible for driving qualified leads strengthening brand presence and supporting sales teams through high-performing digital and on-ground marketing initiatives.

The ideal candidate will have strong hands-on digital marketing experience a solid understanding of real estate lead cycles and the ability to manage multiple campaigns from strategy through to execution and reporting.

Key Responsibilities

Marketing Strategy & Planning

• Develop and implement full-funnel marketing strategies tailored to the real estate market
• Create and manage annual and quarterly marketing plans and budgets
• Define KPIs and measure ROI across all marketing activities

Digital Marketing & Performance

• Plan and execute SEO SEM Google Ads Display Ads and paid social campaigns
• Manage performance marketing across Facebook Instagram YouTube and LinkedIn
• Oversee CRM systems and email marketing automation (e.g. HubSpot Mailchimp Salesforce)
• Analyse web traffic conversion rates and lead quality to optimise campaigns

Content Creation & Branding

• Oversee creation of engaging content for websites blogs social media email and marketing collateral
• Ensure brand consistency across all digital and offline channels
• Coordinate with designers videographers and content creators as required

Website & Landing Pages

• Manage and maintain the company website
• Optimise landing pages for lead generation and SEO performance
• Liaise with developers or agencies for ongoing website improvements

Lead Generation & Nurturing

• Implement and optimise digital lead generation strategies
• Monitor lead flow lead quality and campaign effectiveness
• Develop lead nurturing journeys to convert enquiries into site visits and sales

Offline & On-Ground Marketing

• Coordinate marketing materials for hoardings print ads events and property exhibitions
• Manage site branding and promotional activities
• Organise and promote open houses and customer engagement events

Analytics & Reporting

• Prepare weekly and monthly performance reports
• Use data insights to refine strategy and improve future campaign performance

Requirements

• Bachelors or Masters degree in Marketing Business or a related field
• Minimum 4 years experience in digital marketing (with 3 years in real estate)
• Strong knowledge of Google Ads Meta Ads Manager SEO tools and analytics platforms
• Hands-on experience with Google Analytics Search Console CRM systems and marketing automation
• Proven experience in campaign planning execution and lead tracking
• Ability to work independently and manage multiple projects simultaneously
• Excellent communication organisational and leadership skills
• Russian language skills preferred (spoken and written)
• Open to all nationalities

Benefits: AED per month (depending on experience)