Digital Analytics Lead

Techcarrot FZ LLC; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading technology firm in Dubai is looking for a Digital Analytics Lead with over 8 years of experience in digital analytics. The ideal candidate should excel in tools like Google Analytics and Appsflyer, having strong analytical skills and the ability to present complex data clearly. Responsibilities include collaborating with technical teams to implement tracking and leveraging data insights across customer journeys. Excellent communication skills and project management abilities are essential for this role.

Qualifications

• 8 years of experience as a Digital Analytics Lead or similar role.
• Proficiency in digital analytics tools such as Google Analytics and Appsflyer.
• Certified Google Analytics professional.

Responsibilities

• Translate complex data into actionable insights.
• Implement tracking requirements with technical teams.
• Create compelling presentations with outstanding visuals.

Skills

Google Analytics

A/B testing

User journey analysis

Data-driven storytelling

Project management

Web Analytics

Education

Bachelor's degree in a relevant field

Tools

Appsflyer

Job description

Requirements

• Bachelor's degree in a relevant field (e.g. Business Marketing).
• Proven experience of 8 years as a Digital Analytics Lead or similar role.
• Proficiency in digital analytics tools such as Google Analytics, Appsflyer or similar platforms.
• Experience working closely with technical teams to implement tracking requirements.
• Excellent analytical skills with the ability to translate complex data into clear actionable insights.
• Solid understanding of A/B testing, user journey analysis and UX performance measurement.
• Strong communication skills to influence and present to both technical and non-technical stakeholders.
• Proven ability to manage multiple priorities independently and deliver high-quality outputs within deadlines.
• Certified Google Analytics professional.
• Project management skills and ability to prioritize and manage up effectively.
• Data-driven storytelling skills – create and deliver compelling presentations with outstanding visuals.
• Strong Web Analytics proficiency is required – A/B testing / usability / UX etc.

Competencies

Behavioral

• Works well cross-functionally to drive tangible business outcomes leveraging analytics.
• Highly motivated self-starter who is adaptable, detail-oriented and proficient at multi-tasking in a fast-paced environment.
• Collaborate closely with other members of our Product/Data & Analytics team on leveraging data across key customer journeys and interactions to inform insight and analysis.
• Excellent communication and presentation skills with the ability to effectively communicate technical concepts to non-technical stakeholders.