CRM Strategy Lead - Casino Marketing & Data Insights

Wynn Al Marjan Island; Ras Al Khaimah; On-site; AED 120,000 - 200,000; Full time

Job summary

A luxury integrated resort in the UAE is seeking a Manager CRM Strategy to lead the Casino Marketing CRM team. The role involves overseeing customer data analysis to optimize marketing strategies and enhance customer engagement through personalized communication. Candidates should hold a bachelor's degree, possess at least 5 years of relevant experience, and have proficiency in CRM software. The position offers an attractive salary package along with benefits, making it a desirable opportunity in the hospitality sector.

Benefits

Attractive salary in AED

Excellent leave policy

Healthcare package

Life insurance

Incentive programs

Qualifications

• Minimum of 5 years of experience in CRM, marketing, or a related field.
• Proven record of developing successful CRM strategies in gaming or hospitality.
• Strong analytical skills with experience in data analysis and segmentation.

Responsibilities

• Oversee collection and analysis of customer data to inform marketing strategies.
• Develop personalized communication strategies to enhance customer engagement.
• Manage CRM budget ensuring efficient allocation of resources to maximize ROI.

Skills

Data analysis

Customer engagement

Leadership

CRM software proficiency

Strategic thinking

Education

Bachelor’s degree in marketing, Business Administration, Data Science, or related field

Master’s degree preferred

Tools

Salesforce

Microsoft Dynamics

Tableau

Power BI

Job description

A luxury integrated resort in the UAE is seeking a Manager CRM Strategy to lead the Casino Marketing CRM team. The role involves overseeing customer data analysis to optimize marketing strategies and enhance customer engagement through personalized communication. Candidates should hold a bachelor's degree, possess at least 5 years of relevant experience, and have proficiency in CRM software. The position offers an attractive salary package along with benefits, making it a desirable opportunity in the hospitality sector.