Content & Social Media Specialist

GetGulfVacancy; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading content marketing firm is seeking a Social Media Manager to develop and execute content strategies across various social platforms. The ideal candidate will have 2-5 years of experience in content creation and social media management, excellent communication skills, and a strong understanding of audience engagement. This role involves crafting original content, analyzing performance metrics, and collaborating with cross-functional teams to enhance brand presence.

Qualifications

• 2-5 years of proven experience in content creation and social media management.
• Strong understanding of major social media platforms and their respective audiences.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute comprehensive content strategies for social media.
• Create and manage high-quality original content tailored to each platform.
• Monitor and report on social media performance metrics.

Skills

Content creation

Social media management

Communication skills

Creative thinking

Analytical skills

Job description

Responsibilities

• Develop and execute comprehensive content strategies across all social media platforms to increase brand awareness and audience engagement.
• Create, curate, and manage high-quality, original content (text, images, video) tailored to each platform’s audience and objectives.
• Monitor, analyze, and report on social media performance metrics, providing actionable insights to optimize campaigns.
• Collaborate with cross-functional teams to align content with marketing, branding, and business goals.
• Engage with online communities, responding to comments and messages in a timely and professional manner.
• Stay up-to-date with the latest social media trends, tools, and best practices to ensure content remains fresh and relevant.
• Plan and manage social media advertising campaigns, including budget allocation and performance tracking.
• Maintain a consistent brand voice and messaging across all digital channels.
• Coordinate with graphic designers, videographers, and other content creators to produce multimedia assets.
• Support crisis communication efforts and reputation management on social platforms as needed.

Qualifications

• 2-5 years of proven experience in content creation and social media management, preferably in a fast-paced environment.
• Strong understanding of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and their respective audiences.
• Excellent written and verbal communication skills with a keen eye for detail and storytelling.
• Demonstrated ability to develop and implement effective content strategies.
• Experience with social media analytics tools and the ability to interpret data to drive decisions.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Creative mindset with the ability to generate innovative ideas and solutions.
• Familiarity with online community management and customer engagement best practices.
• Experience working in an office-based environment.
• Flexibility to adapt to changing priorities and business needs.