Content Creator

Marriott Hotels Resorts; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading hospitality brand in Abu Dhabi is seeking a Content Strategist to develop and execute effective content strategies. Responsibilities include social media management, producing high-quality multimedia content, and collaborating with various teams to enhance the brand's online presence. The ideal candidate has a Bachelor's degree and 2-4 years of content creation experience, along with strong skills in videography and digital analytics. This role is vital for the brand's success and offers an exciting opportunity to grow in the hospitality sector.

Qualifications

• 2-4 years of experience in content creation preferably in hospitality.
• Strong skills in videography, photography, editing and storytelling.
• Strong understanding of social media trends and digital analytics.

Responsibilities

• Develop and execute a content strategy aligned with marketing goals.
• Produce high-quality photo, video and written content.
• Manage and grow the hotel’s social media accounts.

Skills

Content strategy development

Social media management

Videography and photography

Editorial writing

Digital analytics

Creativity

Education

Bachelor’s degree in Marketing, Communications, Hospitality or related field

Tools

Canva

Adobe Creative Suite

Job description

Description

Key Responsibilities

Content Strategy & Planning

• Develop and execute a content strategy aligned with marketing goals and brand guidelines.
• Plan monthly content calendars for social media, website, and digital campaigns.
• Identify trends, opportunities and creative ideas to enhance online presence.

Content Creation

• Produce high-quality photo, video and written content showcasing hotel rooms, F&B outlets, events, staff stories and guest experiences.
• Coordinate and lead in-house and external photoshoots or video shoots.
• Write engaging captions, blogs, newsletters and promotional content.

Social Media Management

• Manage and grow the hotel’s social media accounts (Instagram, TikTok, Facebook, LinkedIn, etc.).
• Monitor engagement and respond to comments/messages in line with brand standards.
• Optimize content for reach, visibility and conversion.

Brand & Reputation Management

• Ensure all content follows brand identity and tone of voice.
• Monitor online reviews and support the marketing team in responding professionally.
• Collaborate with PR, Sales, F&B and Operations for content needs and campaigns.

Analytics & Reporting

• Track performance metrics and create monthly content performance reports.
• Recommend improvements based on data insights.

Coordination & Leadership

• Support the Marketing Manager in campaign execution and partnerships.
• Train team members on content standards when needed.
• Coordinate with external agencies, influencers and photographers.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Hospitality or related field.
• 2-4 years of experience in content creation preferably in hospitality.
• Strong skills in videography, photography, editing and storytelling.
• Proficiency in Canva, Adobe Creative Suite or similar tools.
• Strong understanding of social media trends and digital analytics.
• Creative mindset with excellent communication skills.