Brand & Sponsorship Lead

Hireroo; Dubai; Hybrid; AED 120,000 - 200,000; Full time

Job summary

A well-established global brokerage is looking for an experienced Brand & Sponsorship Lead in Dubai. This role involves leading brand strategy, managing sponsorships and partnerships, and executing integrated campaigns across various channels. The ideal candidate will have proven experience in brand and marketing roles, demonstrate strong leadership and communication skills, and be adept at interpreting data to drive strategy. The position offers a hybrid work model and multiple benefits, including visa sponsorship and holiday flight tickets.

Benefits

Hybrid work-from-home after probation

Visa sponsorship according to UAE laws

Flight tickets for holiday

Qualifications

• Proven senior experience in brand, marketing, or sponsorship roles, ideally in financial services.
• Strong understanding of multi-market brand management.
• Ability to interpret data, measure ROI, and refine brand strategy.

Responsibilities

• Lead the brand strategy and ensure alignment with commercial objectives.
• Manage internal teams and collaborate with stakeholders.
• Oversee global sponsorships to drive brand awareness and engagement.

Skills

Brand management

Performance-driven marketing

Cross-channel campaign management

Agency management

Stakeholder management

Job description

Job Description

A long-established and trusted global brokerage is seeking a Brand & Sponsorship Lead to strengthen their internal marketing performance within the department. With over 30 years of industry presence, this firm has built a solid reputation for transparency, innovation, and client success, offering a broad range of CFD products including forex, commodities, indices, and more.

Location: Hybrid - Dubai, UAE

Responsibilities:

As a Brand & Sponsorship Lead, your broad responsibilities will include but are not limited to:

Brand Strategy & Campaign Leadership

• Lead a cohesive, world-class brand strategy with strong international reach.
• Translate market insights - including financial products, customer behaviour, and competitive trends - into customer‑centric marketing initiatives.
• Develop and execute quarterly and annual marketing plans aligned with growth, brand equity, and commercial objectives.
• Oversee and deliver integrated campaigns across TV, OOH, print, digital, social, and audio channels.

Team & Stakeholder Management

• Manage internal teams (social media, content, regional marketing) and external agencies.
• Collaborate closely with cross‑functional stakeholders to ensure brand consistency and strategic alignment.
• Monitor campaign performance and provide data‑driven reporting across both retail and institutional business lines.

Sponsorship & Partnerships Management

• Manage global sponsorships (e.g., sports clubs, influencers, educators, financial events) and ensure full utilisation of rights and deliverables.
• Create sponsorship activation plans that drive brand awareness, engagement, and measurable ROI.
• Oversee partner relationships, negotiate renewals, and evaluate performance using defined KPIs.
• Ensure all sponsorship and activation activities comply with legal, regulatory, and brand‑safety standards.

Events & Brand Experience

• Work with events teams to support the execution of global expos, conferences, seminars, workshops, and hospitality initiatives.
• Maintain strong brand presence and consistency across all regional and global activations.

Requirements:

• Proven senior experience in brand, marketing, or sponsorship roles, ideally within financial services, fintech, or trading environments.
• Strong understanding of multi‑market brand management and performance‑driven marketing.
• Experience leading cross‑channel campaigns across both digital and traditional media.
• Skilled in managing agencies, internal teams, and partner relationships.
• Ability to interpret data, measure ROI, and refine brand strategy accordingly.
• Strong communication, leadership, and stakeholder management skills.
• Familiarity with regulatory requirements within high‑compliance industries is an advantage.

What’s in it for you?

Our client offers an exciting, challenging role in a collaborative, dynamic environment. The right person will find many career growth opportunities in their company, whether you want to advance your technical skills or aspire to leadership in the future.

Benefits:

• Hybrid work‑from‑home - after probation.
• Visa sponsorship follow UAE laws.
• Flight tickets for holiday.