Brand Manager (copy)

Confidential; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading FMCG company in Dubai is seeking an experienced Brand Manager to lead brand strategy, product innovation, and marketing execution for a global consumer portfolio. The role involves developing impactful marketing campaigns, managing budgets, and driving brand visibility across various platforms. Ideal candidates should have 3-5 years of experience in brand or product management in FMCG, a relevant degree, and strong analytical skills. This position offers a dynamic work environment with opportunities for professional growth.

Qualifications

• 3–5 years of UAE experience in brand or product management
• Strong analytical and planning skills
• Proven ability to manage marketing budgets

Responsibilities

• Develop and execute brand strategies and marketing plans
• Lead digital and trade marketing initiatives
• Conduct market research and analyze consumer insights
• Manage marketing budgets and monitor KPIs
• Drive brand visibility through marketing initiatives
• Lead product launches and key projects

Skills

Analytical skills

Planning skills

Communication skills

Data-driven decision making

Education

Bachelor’s or Master’s degree in Marketing or Business

Tools

MS Excel

Power BI

ERP systems

Job description

A leading FMCG company in the UAE is seeking a dynamic and experienced Brand Manager to join our team in Jebel Ali, Dubai.

The Brand Manager will lead brand strategy, product innovation, and marketing execution for a global consumer portfolio. The role focuses on developing and deploying impactful marketing campaigns across modern, traditional, and omnichannel platforms while maintaining brand integrity and driving growth.

Key Responsibilities

• Develop and execute brand strategies, marketing plans, and promotional campaigns.
• Lead both digital and trade marketing initiatives, ensuring synergy between online engagement and in-store execution.
• Conduct market research and analyze consumer insights, trends, and competitor activities.
• Manage marketing budgets, monitor ROI and KPIs, and ensure cost efficiency.
• Drive brand visibility through digital, trade, and consumer marketing initiatives.
• Lead product launches, events, and key projects including new product development.
• Collaborate with cross-functional teams and external agencies to ensure brand consistency and excellence across all touchpoints.
• Present performance reports and insights to senior management.

Skills

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 3–5 years of UAE experience in brand or product management within FMCG or consumer goods.
• Strong analytical, planning, and communication skills.
• Proven ability to make data-driven decisions and manage marketing budgets.
• Experience with ERP systems and proficiency in MS Excel and Power BI is an advantage.

Key Competencies

• Innovative and Critical Thinking
• Strategic Planning and Execution
• Problem Solving and Business Acumen
• Strong Interpersonal and Communication Skills