Brand Executive

Madi International; Dubai; On-site; AED 120,000 - 160,000; Full time

Job summary

A leading beauty industry firm in Dubai is seeking a female Brand Manager with 3-5 years of experience in brand management or marketing. The ideal candidate will develop brand strategies, execute marketing campaigns, and conduct market research for Wella Professionals products. A Bachelor's degree in Marketing or Business Administration is required, with an MBA preferred. This role offers an opportunity to grow in a dynamic market focusing on beauty products.

Qualifications

• 3-5 years of experience in brand management or marketing, preferably in the beauty industry.
• Strong sense of personal branding and proactive attitude.

Responsibilities

• Develop and execute brand strategies for the GCC market.
• Plan and implement marketing campaigns for Wella Professionals products.
• Conduct market research to identify consumer trends.

Skills

Brand management

Marketing strategy

Market research

Sales planning

Communication

Education

Bachelor's degree in Marketing, Business Administration, or related field

MBA in Marketing (preferred)

Job description

Dubai, United Arab Emirates Brand Management

We are looking for a presentable and charismatic female with a strong sense of personal branding and proactive attitude with a passion for the beauty industry.

Proven experience of at least 3 - 5 years in brand management or marketing, preferably in Salon Prof. Business or beauty industry.

Bachelor's degree in Marketing, Business Administration, or a related field. MBA in Marketing is preferred.

Responsibilities

• Brand Strategy: Developing and executing brand strategies that align with the company's overall objectives and target market in the GCC market.
• Marketing Campaigns: Planning and implementing marketing campaigns for Wella Professionals products and services, including advertising, promotions, and online initiatives.
• Market Research: Conducting market research to identify consumer trends, competition analysis, and customer preferences in the GCC market.
• Product Development: Collaborating with the product development team to continually innovate and introduce new products tailored to the GCC market.
• Distributor Management: Managing relationships with distributors, ensuring proper channel management, and monitoring sales performance.
• Sales Planning: Developing revenue forecasts, sales targets, and budgets for the GCC market, and working closely with the sales team to achieve these targets.
• Training and Education: Organizing and conducting product knowledge and skill-based training programs for salon professionals, distributors, and sales teams in the GCC market.
• Market Analysis: Analyzing sales data, market trends, and competitor activities to identify opportunities for growth and improvement in the GCC market.
• Brand Image and Communication: Ensuring brand consistency in all communication channels, including social media, advertising, and PR activities, to maintain a strong brand presence in the GCC market.
• Trade Shows and Events: Participating in industry trade shows, seminars, and events to Professionals products and build relationships with salon professionals in the GCC market.
• Collaboration: Collaborate with cross-functional teams to develop innovative product launches and marketing campaigns tailored to the GCC market.
• Brand Performance Monitoring: Monitor and report on brand performance, market competition, and customer feedback to identify areas of improvement and opportunities.
• Client & Influencer Relations: Establish and maintain strong relationships with key clients and influencers within the industry to ensure brand positioning and visibility.
• Pricing Strategy: Develop pricing strategies and promotions that align with market dynamics and consumer demands.
• Product Training: Conduct effective product training sessions for sales teams and clients to enhance brand knowledge and sales effectiveness.
• Agency Management: Coordinate and manage local agencies, freelancers, and external vendors for marketing activities and initiatives.
• Compliance: Ensure compliance with brand guidelines, legal, and regulatory requirements in the GCC market.
• Industry Trends: Stay updated with industry trends, competitor activities, and emerging market segments to identify growth opportunities and maintain brand relevance.