Assistant Marketing Manager

Client of Salt; Dubai; On-site; AED 280,000 - 420,000; Full time

Job summary

Client of Salt seeks a Marketing Manager to build a disruptive EV/new-energy brand presence in the UAE. You will shape brand positioning, launch strategy and the marketing engine in a fast‑paced build‑up phase.

The role requires strong automotive marketing expertise, 5+ years in senior marketing/management, and proven ability to translate insights into commercial actions. UAE/GCC familiarity is a plus.

Qualifications

• Strong automotive marketing experience or similar
• 5+ years in senior marketing/management roles
• Experience with brand plans, budgets and ROI
• Exposure to new brand/product launches, digital campaigns and events

Responsibilities

• Develop and own annual marketing strategy and brand plans.
• Lead the marketing engine to launch and position the EV/new-energy brand in the UAE.
• Oversee campaigns, events, and digital marketing with ROI accountability.
• Manage budgets and guide a growing marketing team.

Skills

Brand management

Budget ownership

Marketing strategy

Team leadership

Digital marketing

Job description

The Opportunity

Our client has recently acquired the distribution rights for an EV new-energy vehicle brand in the UAE and is looking for a Marketing Manager to help build the brand from the ground up in the market. This is a rare chance to shape a brand s positioning launch strategy and marketing engine in a fast-paced build-up environment rather than inherit an established playbook.

Key Experience & Capabilities

Strong automotive marketing experience, ideally gained within an OEM, importer, or established dealer group; premium/luxury or EV/new-energy vehicle exposure is an advantage. 5 years of relevant experience, including substantial time in a senior marketing/management capacity. Proven track record developing and executing annual marketing strategies, brand plans and budgets aligned to commercial objectives. Strong brand management and positioning experience, including building brand equity and ensuring adherence to Principal/OEM brand guidelines. Solid exposure to new brand/product launches, integrated marketing campaigns, digital marketing and events. Ability to analyse brand performance, market intelligence, competitor activity and key business indicators, translating insights into commercial action. Demonstrated ownership of marketing budgets with a strong ROI orientation. Strong people-management and team-development capability.

What Will Set You Apart

As this is a newly acquired brand entering the market, preference will be given to candidates who have direct experience building or launching brands within the UAE/GCC, and who are comfortable operating in a fast-paced, build-up environment where the playbook is still being written.