Marketing Manager - Upcoming Premium EV Launch - UAE

Michael Page; Dubai; On-site; AED 35,000 - 40,000; Full time

Job summary

Michael Page UAE is partnering with a premier automotive group to launch a new premium EV brand in the UAE. This leadership role defines the marketing strategy and annual budget, and drives brand equity across channels.

You will manage OEM partnerships, lead cross-functional campaigns and high-profile events, and act as liaison with principals, agencies and government entities to ensure impactful initiatives, while mentoring a team to deliver growth.

Qualifications

• Minimum 7 years of relevant marketing experience with leadership responsibility.
• Experience with premium/luxury or EV/new-energy brands is advantageous.
• Proven ability to develop and execute annual brand plans and budgets.

Responsibilities

• Define and deliver the overall marketing strategy and annual budget.
• Manage brand performance across multiple categories with OEM partners.
• Drive strategies that increase sales and market share.
• Lead cross-functional campaigns, sponsorships and high-profile events.
• Operate as liaison with principals, agencies and government entities.
• Guide and develop direct reports to build future leadership.

Skills

Automotive marketing

Brand management

Digital marketing

Event management

Budget management

Job description

Job Description:

• Opportunity to launch a new premium EV brand into UAE
• Opportunity to work for one of the largest automotive partners in the region
  

About Our Client

The regions largest automotive partner to leading European and Asian brands.

Job Description

• Define and deliver the overall marketing strategy and annual budget in alignment with business objectives.
• Manage brand performance across multiple categories, working closely with OEM partners to ensure consistency with company and principal standards.
• Drive strategies that increase sales and strengthen market share for each brand.
• Lead cross-functional campaigns, sponsorships and high profile events to enhance visibility and brand equity.
• Operate as the key liaison with principals, agencies and government entities to ensure effective partnerships and impactful initiatives.
• Guide, develop and motivate direct reports to achieve results and build future leadership capability.
  

The Successful Applicant

• Strong automotive marketing experience, preferably within an automotive OEM, importer or established dealer group; premium/luxury or EV/new-energy vehicle exposure would be an advantage.
• Minimum 7 years of relevant experience, with substantial experience in management capacity.
• Proven experience in developing and executing annual marketing strategies, brand plans and budgets aligned with commercial objectives.
• Strong experience in brand management and positioning, including building brand equity and ensuring adherence to Principal/OEM brand guidelines.
• Strong exposure to new brand/product launches, integrated marketing campaigns, digital marketing and events.
• Ability to analyse brand performance, market intelligence, competitor activity and key business indicators and translate insights into commercial actions.
  

What's on Offer

AED 35,000 - AED 40,000 + benefits

Contact: Ali Nomani

Quote job ref: JN-092026-7100750