Brand Marketing Manager - Automotive

AlFuttaim; Dubai; On-site; AED 22,000 - 34,000; Full time

Job summary

Al-Futtaim is seeking a Brand Marketing Manager - Automotive in Dubai to shape and execute marketing plans that strengthen brand visibility and drive customer growth across a premium automotive environment. You will connect digital marketing, CRM, retail campaigns, PR, events, product launches, showroom activations, agency coordination, and performance reporting.

The role blends creative storytelling with data-driven decisions to improve campaign impact, lifecycle engagement, and commercial

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5-8 years of relevant experience in brand marketing, product marketing, CRM, performance marketing, events, or integrated campaign management.
• Experience in automotive, retail, FMCG, luxury, or customer-focused brand environments will be an advantage.

Responsibilities

• Develop annual and quarterly marketing plans aligned with brand priorities, commercial targets, customer acquisition goals, and automotive business objectives.
• Lead integrated campaigns across digital, social media, CRM, PR, retail, showroom, events, and experiential marketing channels.
• Translate brand positioning into clear campaign ideas, product launch plans, customer engagement concepts, and retail activation programs.
• Manage campaign execution from planning to delivery, ensuring timelines, budgets, creative quality, and brand standards are maintained.
• Coordinate with sales, showroom, operations, pricing, product, finance, and leadership teams to ensure marketing initiatives support business performance.
• Brief agencies and external vendors, review creative outputs, manage deliverables, and maintain consistency across all customer-facing assets.
• Drive CRM and lead nurturing initiatives, including automation journeys, customer database engagement, lifecycle communication, and retention-focused marketing.
• Plan and deliver events, PR activities, showroom experiences, and customer activations that increase brand engagement and visibility.
• Track marketing KPIs, campaign performance, lead quality, customer response, conversion trends, and return on investment.
• Use market insights, competitor activity, customer behavior, and campaign analytics to refine marketing plans and improve future performance.
• Prepare quarterly updates, campaign reports, market summaries, and clear recommendations for continuous improvement.
• Support brand storytelling across multiple touchpoints while balancing creativity with measurable commercial results.

Skills

Brand marketing

Automotive marketing

Product marketing

Integrated campaigns

Digital marketing

CRM marketing

Customer lifecycle marketing

Lead nurturing

Marketing automation

Retail marketing

Showroom activations

Experiential marketing

Events management

PR coordination

Campaign planning

Campaign execution

Agency management

Vendor coordination

Brand positioning

Customer acquisition

Customer engagement

Marketing KPIs

ROI analysis

Market insights

Competitor analysis

Performance reporting

Project management

Stakeholder management

Creative storytelling

Commercial marketing

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

CRM systems

Analytics tools

Job description

Brand Marketing Manager – Automotive

Role: Brand Marketing Manager - Automotive

Location: Dubai, United Arab Emirates

Industry: Automotive

Function: Brand-Product Marketing

Experience: 5-8 years in brand marketing, integrated campaigns, CRM, events, or automotive retail marketing

Job Type: Full-time

Job Details Country: United Arab Emirates City: Dubai Industry: Automotive Function: Brand-Product Marketing Salary: 22000-34000 Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer. Gender: Any Candidate Nationality: Any Job Type: Full-time

Role Context

The Brand Marketing Manager - Automotive will shape and execute marketing plans that strengthen brand visibility and support customer growth across a premium automotive environment. The role connects digital marketing, CRM, retail campaigns, PR, events, product launches, showroom activations, agency coordination, and performance reporting. By combining creative storytelling with data-led decision-making, the position helps improve campaign impact, customer lifecycle engagement, and commercial outcomes for the automotive brand in Dubai.

Key Responsibilities

• Develop annual and quarterly marketing plans aligned with brand priorities, commercial targets, customer acquisition goals, and automotive business objectives.
• Lead integrated campaigns across digital, social media, CRM, PR, retail, showroom, events, and experiential marketing channels.
• Translate brand positioning into clear campaign ideas, product launch plans, customer engagement concepts, and retail activation programs.
• Manage campaign execution from planning to delivery, ensuring timelines, budgets, creative quality, and brand standards are maintained.
• Coordinate with sales, showroom, operations, pricing, product, finance, and leadership teams to ensure marketing initiatives support business performance.
• Brief agencies and external vendors, review creative outputs, manage deliverables, and maintain consistency across all customer-facing assets.
• Drive CRM and lead nurturing initiatives, including automation journeys, customer database engagement, lifecycle communication, and retention-focused marketing.
• Plan and deliver events, PR activities, showroom experiences, and customer activations that increase brand engagement and visibility.
• Track marketing KPIs, campaign performance, lead quality, customer response, conversion trends, and return on investment.
• Use market insights, competitor activity, customer behavior, and campaign analytics to refine marketing plans and improve future performance.
• Prepare quarterly updates, campaign reports, market summaries, and clear recommendations for continuous improvement.
• Support brand storytelling across multiple touchpoints while balancing creativity with measurable commercial results.

Ideal Profile

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5-8 years of relevant experience in brand marketing, product marketing, CRM, performance marketing, events, or integrated campaign management.
• Experience in automotive, retail, FMCG, luxury, or customer-focused brand environments will be an advantage.
• Proven ability to manage integrated marketing campaigns across digital, social, CRM, PR, retail, events, and experiential channels.
• Strong understanding of brand positioning, customer engagement, lead generation, and commercial marketing performance.
• Experience working with agencies, vendors, internal stakeholders, and cross-functional business teams.
• Good knowledge of digital marketing, social media platforms, CRM systems, analytics tools, and campaign performance reporting.
• Strong project management skills with the ability to manage multiple campaigns, priorities, deadlines, and budgets at the same time.
• Data-driven mindset with the ability to interpret performance metrics and convert insights into practical actions.
• Creative storytelling ability with a clear understanding of how to build brand relevance and customer connection.
• Excellent communication, presentation, stakeholder management, and organizational skills.
• Commercial awareness with the ability to balance brand impact, customer experience, lead generation, and revenue growth.

Skills Set

• Brand marketing
• Automotive marketing
• Product marketing
• Integrated campaigns
• Digital marketing
• Social media marketing
• CRM marketing
• Customer lifecycle marketing
• Lead nurturing
• Marketing automation
• Retail marketing
• Showroom activations
• Experiential marketing
• Events management
• PR coordination
• Campaign planning
• Campaign execution
• Agency management
• Vendor coordination
• Brand positioning
• Customer acquisition
• Customer engagement
• Marketing KPIs
• ROI analysis
• Market insights
• Competitor analysis
• Performance reporting
• Project management
• Stakeholder management
• Creative storytelling
• Commercial marketing

Why Join Us

This opportunity gives a brand marketing professional the chance to work within Dubai's competitive automotive sector while shaping campaigns for a recognized international automotive brand. The role offers strong exposure to customer experience, digital transformation, CRM, retail activations, product launches, agency collaboration, and performance-led marketing. It is a strong fit for a marketer who wants to combine strategic planning with hands‑on delivery in a fast-paced commercial environment.

About the Company

Al-Futtaim is a diversified UAE-based group with established operations across automotive, financial services, real estate, retail, and healthcare. Its automotive division represents leading global mobility brands and delivers distribution, manufacturing, leasing, aftersales, and customer-focused automotive solutions across the Middle East, Asia, and Africa.