EV Brand Launch Lead — UAE Market

Salt; Dubai; On-site; AED 240,000 - 420,000; Full time

Job summary

Salt is seeking a Marketing Manager to lead the launch of a newly acquired EV/new-energy vehicle brand in the UAE. You will shape brand positioning and build the marketing engine from the ground up in a fast-paced environment.

You will drive the launch strategy, develop integrated campaigns, and manage budgets with a strong ROI focus while growing the marketing team to support commercial objectives in the UAE market.

Qualifications

• 5 years of relevant marketing experience, including senior management roles.
• Proven ability to develop annual marketing strategies, brand plans and budgets.
• Strong brand management, with adherence to OEM guidelines.
• Experience with new brand/product launches, digital marketing, and events.
• Experience analyzing brand performance and translating insights into action.
• Proven ROI-focused budget ownership and team leadership.

Responsibilities

• Shape brand positioning and launch strategy for a new EV brand.
• Develop integrated marketing campaigns aligned with commercial objectives.
• Oversee brand budgets with ROI focus.
• Lead and develop the marketing team in a fast-paced build-up environment.

Skills

Automotive marketing

Brand management

Digital marketing

Campaign management

Budget ownership

People management

Job description

Salt is seeking a Marketing Manager to lead the launch of a newly acquired EV/new-energy vehicle brand in the UAE. You will shape brand positioning and build the marketing engine from the ground up in a fast-paced environment.

You will drive the launch strategy, develop integrated campaigns, and manage budgets with a strong ROI focus while growing the marketing team to support commercial objectives in the UAE market.