Marketing Manager

Salt; Dubai; On-site; AED 600,000 - 900,000; Full time

Job summary

Salt is seeking a Marketing Manager to establish and grow a new EV/new-energy brand in the UAE. You will shape the brand's positioning, craft the launch strategy, and build a high‑impact marketing engine in a fast‑paced build‑up environment.

The role requires senior marketing leadership with 5–8+ years in automotive marketing, experience launching brands, and a strong ROI mindset to deliver against business objectives.

Qualifications

• Proven ability to develop and execute annual marketing strategies and brand plans.
• Strong experience in brand positioning, equity Building, and guidelines adherence.

Responsibilities

• Help build and launch a premium/electric vehicle brand in the UAE.
• Shape brand positioning and launch strategy for a fast‑growing market.
• Develop annual marketing plans and budgets aligned to commercial objectives.
• Lead integrated marketing campaigns, digital initiatives and events.
• Analyze brand performance and market intelligence to drive ROI.

Skills

Automotive marketing

Brand management

Strategic planning

Budget management

Team leadership

Digital marketing

Launch campaigns

Market analysis

Job description

Our client has recently acquired the distribution rights for an EV/new-energy vehicle brand in the UAE and is looking for a Marketing Manager to help build the brand from the ground up in the market. This is a rare chance to shape a brand's positioning, launch strategy and marketing engine in a fast-paced, build-up environment, rather than inherit an established playbook.

Key Experience & Capabilities

• Strong automotive marketing experience, ideally gained within an OEM, importer, or established dealer group; premium/luxury or EV/new-energy vehicle exposure is an advantage.
• 5-8+ years of relevant experience, including substantial time in a senior marketing/management capacity.
• Proven track record developing and executing annual marketing strategies, brand plans and budgets aligned to commercial objectives.
• Strong brand management and positioning experience, including building brand equity and ensuring adherence to Principal/OEM brand guidelines.
• Solid exposure to new brand/product launches, integrated marketing campaigns, digital marketing and events.
• Ability to analyse brand performance, market intelligence, competitor activity and key business indicators, translating insights into commercial action.
• Demonstrated ownership of marketing budgets with a strong ROI orientation.
• Strong people-management and team-development capability.

What Will Set You Apart

As this is a newly acquired brand entering the market, preference will be given to candidates who have direct experience building or launching brands within the UAE/GCC, and who are comfortable operating in a fast-paced, build-up environment where the playbook is still being written.