Marketing Manager - Upcoming Premium EV Launch - UAE

QatarYello; Dubai; On-site; AED 400,000 - 640,000; Full time

Job summary

QatarYello, a regional automotive partner, seeks an experienced Marketing Director to define and deliver marketing strategy across brands, aligning with objectives and OEM standards. The role requires leadership across cross-functional teams, sponsorships, and high-profile events to drive sales and market share.

The successful candidate will manage a multi-brand portfolio, work closely with principals and agencies, and ensure adherence to brand guidelines while guiding future leadership talent

Qualifications

• Minimum 7 years of relevant automotive marketing experience with leadership responsibility.
• Proven ability to develop and execute annual marketing strategies, brand plans and budgets.
• Experience in brand management and positioning with adherence to OEM guidelines.
• Experience with launches, integrated campaigns, digital marketing and events.
• Ability to analyse brand performance and translate insights into commercial actions.

Responsibilities

• Define and deliver the overall marketing strategy and annual budget in alignment with business objectives.
• Manage brand performance across multiple categories, working closely with OEM partners to ensure consistency with company and principal standards.
• Drive strategies that increase sales and strengthen market share for each brand.
• Lead cross-functional campaigns, sponsorships and high profile events to enhance visibility and brand equity.
• Operate as the key liaison with principals, agencies and government entities to ensure effective partnerships and impactful initiatives.
• Guide, develop and motivate direct reports to achieve results and build future leadership capability.

Skills

Automotive marketing

Brand management

Budget management

Campaign management

Digital marketing

Events marketing

Stakeholder liaison

Leadership

Market analysis

EV exposure

Job description

The regions largest automotive partner to leading European and Asian brands.

• Define and deliver the overall marketing strategy and annual budget in alignment with business objectives.
• Manage brand performance across multiple categories, working closely with OEM partners to ensure consistency with company and principal standards.
• Drive strategies that increase sales and strengthen market share for each brand.
• Lead cross-functional campaigns, sponsorships and high profile events to enhance visibility and brand equity.
• Operate as the key liaison with principals, agencies and government entities to ensure effective partnerships and impactful initiatives.
• Guide, develop and motivate direct reports to achieve results and build future leadership capability.

• Strong automotive marketing experience, preferably within an automotive OEM, importer or established dealer group; premium/luxury or EV/new-energy vehicle exposure would be an advantage.
• Minimum 7 years of relevant experience, with substantial experience in management capacity.
• Proven experience in developing and executing annual marketing strategies, brand plans and budgets aligned with commercial objectives.
• Strong experience in brand management and positioning, including building brand equity and ensuring adherence to Principal/OEM brand guidelines.
• Strong exposure to new brand/product launches, integrated marketing campaigns, digital marketing and events.
• Ability to analyse brand performance, market intelligence, competitor activity and key business indicators and translate insights into commercial actions.