EV Brand Launch Marketing Manager

Salt; Dubai; On-site; AED 600,000 - 900,000; Full time

Job summary

Salt is seeking a Marketing Manager to establish and grow a new EV/new-energy brand in the UAE. You will shape the brand's positioning, craft the launch strategy, and build a high‑impact marketing engine in a fast‑paced build‑up environment.

The role requires senior marketing leadership with 5–8+ years in automotive marketing, experience launching brands, and a strong ROI mindset to deliver against business objectives.

Qualifications

• Proven ability to develop and execute annual marketing strategies and brand plans.
• Strong experience in brand positioning, equity Building, and guidelines adherence.

Responsibilities

• Help build and launch a premium/electric vehicle brand in the UAE.
• Shape brand positioning and launch strategy for a fast‑growing market.
• Develop annual marketing plans and budgets aligned to commercial objectives.
• Lead integrated marketing campaigns, digital initiatives and events.
• Analyze brand performance and market intelligence to drive ROI.

Skills

Automotive marketing

Brand management

Strategic planning

Budget management

Team leadership

Digital marketing

Launch campaigns

Market analysis

Job description

Salt is seeking a Marketing Manager to establish and grow a new EV/new-energy brand in the UAE. You will shape the brand's positioning, craft the launch strategy, and build a high‑impact marketing engine in a fast‑paced build‑up environment.

The role requires senior marketing leadership with 5–8+ years in automotive marketing, experience launching brands, and a strong ROI mindset to deliver against business objectives.