Assistant Marketing Manager

Salt; Dubai; On-site; AED 240,000 - 420,000; Full time

Job summary

Salt is seeking a Marketing Manager to lead the launch of a newly acquired EV/new-energy vehicle brand in the UAE. You will shape brand positioning and build the marketing engine from the ground up in a fast-paced environment.

You will drive the launch strategy, develop integrated campaigns, and manage budgets with a strong ROI focus while growing the marketing team to support commercial objectives in the UAE market.

Qualifications

• 5 years of relevant marketing experience, including senior management roles.
• Proven ability to develop annual marketing strategies, brand plans and budgets.
• Strong brand management, with adherence to OEM guidelines.
• Experience with new brand/product launches, digital marketing, and events.
• Experience analyzing brand performance and translating insights into action.
• Proven ROI-focused budget ownership and team leadership.

Responsibilities

• Shape brand positioning and launch strategy for a new EV brand.
• Develop integrated marketing campaigns aligned with commercial objectives.
• Oversee brand budgets with ROI focus.
• Lead and develop the marketing team in a fast-paced build-up environment.

Skills

Automotive marketing

Brand management

Digital marketing

Campaign management

Budget ownership

People management

Job description

The Opportunity

Our client has recently acquired the distribution rights for an EV/new-energy vehicle brand in the UAE and is looking for a Marketing Manager to help build the brand from the ground up in the market. This is a rare chance to shape a brand's positioning, launch strategy and marketing engine in a fast-paced, build-up environment, rather than inherit an established playbook.

Key Experience & Capabilities

• Strong automotive marketing experience, ideally gained within an OEM, importer, or established dealer group; premium/luxury or EV/new-energy vehicle exposure is an advantage.
• 5 years of relevant experience, including substantial time in a senior marketing/management capacity.
• Proven track record developing and executing annual marketing strategies, brand plans and budgets aligned to commercial objectives.
• Strong brand management and positioning experience, including building brand equity and ensuring adherence to Principal/OEM brand guidelines.
• Solid exposure to new brand/product launches, integrated marketing campaigns, digital marketing and events.
• Ability to analyse brand performance, market intelligence, competitor activity and key business indicators, translating insights into commercial action.
• Demonstrated ownership of marketing budgets with a strong ROI orientation.
• Strong people-management and team-development capability.

What Will Set You Apart

As this is a newly acquired brand entering the market, preference will be given to candidates who have direct experience building or launching brands within the UAE/GCC, and who are comfortable operating in a fast-paced, build-up environment where the playbook is still being written.