Assistant Manager Social Media Platforms - Proximity Markets

Dubai Department of Economy and Tourism; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A government tourism department in Dubai seeks an Assistant Manager Proximity Markets to support social media activities across GCC/MENA. The role demands at least 5 years of experience in social media operations and strong skills in community management and digital marketing. Candidates must be bilingual in Arabic and English. Responsibilities include coordinating campaigns, monitoring performance, and reporting insights to enhance consumer advocacy messaging and meet KPIs. This position plays a crucial role in enhancing the reach and engagement for Dubai tourism.

Qualifications

• Minimum of 5 years of experience in social media operations, community management, or digital marketing.
• GCC/MENA exposure preferred.
• Proficient in Arabic and English.

Responsibilities

• Support social media strategy and campaign execution.
• Coordinate content distribution and performance monitoring.
• Maintain tracking records for influencer/partner activities.
• Prepare performance reports and insights generation.

Skills

Social media operations

Community management

Digital marketing

Agency coordination

Bilingual (Arabic and English)

Education

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field

Job description

Job Objective

The Assistant Manager Proximity Markets is responsible for supporting the delivery of social media activities for GCC/MENA proximity markets by coordinating campaign execution, content delivery, community engagement oversight, reporting, social listening and day-to-day agency/vendor follow-up.

The role ensures consistent Consumer Advocacy messaging and helps improve channel performance against agreed KPIs.

Core Functional Responsibilities & Subject Matter Expertise

• Support proximity markets social media strategy by preparing inputs, gathering market/channel insights, and coordinating execution requirements (timelines, deliverables, approvals).
• Assist in the rollout of proximity-market campaigns by coordinating launch checklists and ensuring required assets and platform setups are in place.
• Collaborate with marketing teams by coordinating content briefs and requests, consolidating feedback, and ensuring timely delivery of culturally relevant content for GCC/MENA audiences.
• Support content distribution by scheduling and publishing posts, ensuring format compliance metadata/tagging accuracy, and adherence to brand and platform guidelines.
• Continuously monitor proximity market trends by tracking platform trends, competitor activity, and campaign performance signals, and summarizing findings for stakeholders.
• Support optimization efforts by flagging performance gaps, suggesting test ideas (format/timing/creative variations), and implementing approved adjustments.
• Support influencer and partner activations by coordinating outreach logistics, deliverables, posting schedules, approvals, and reporting in line with agreed plans.
• Maintain tracking records for influencer/partner activities, including deliverables, timelines, and performance outcomes.
• Work closely with Consumer Advocacy by applying approved messaging guidelines across proximity market social channels and ensuring tone-of-voice consistency.
• Support issue handling by monitoring audience feedback and escalating sensitive cases (complaints, misinformation, reputational risks) through agreed protocols.
• Support financial oversight by maintaining spend trackers, validating invoices against deliverables, and coordinating with agencies to capture planned vs. actual spend.
• Flag budget risks early by monitoring burn rate and sharing updates with relevant stakeholders for action.
• Prepare regular performance reports by compiling platform and campaign analytics, ensuring data accuracy, and summarizing trends against KPIs.
• Support insight generation by highlighting key learnings and observations to inform recommendations and optimization discussions.
• Stay updated on platform updates and regional digital trends by monitoring new tools/features relevant to proximity markets and sharing practical implications for execution.
• Maintain platform hygiene by ensuring channel setup, content specifications, and publishing practices follow current best practices.
• Support channel performance review by maintaining performance dashboards and tracking improvements across reach, engagement, sentiment, and community health metrics.
• Assist with optimization initiatives by coordinating content tests, documenting results, and maintaining a log of learnings.
• Support community engagement oversight by monitoring daily community activity, ensuring responses meet service expectations, and coordinating replies based on approved playbooks.
• Track and report community KPIs (response time, sentiment, volume, recurring themes) and elevate issues when needed.
• Utilize social listening tools by monitoring key themes, sentiment, and emerging conversations relevant to Dubai tourism in GCC/MENA.
• Identify proactive engagement opportunities by flagging trends, questions, advocacy moments, and proposing responses/activations.
• Collaborate with agencies by coordinating deliverables and timelines, consolidating feedback, and ensuring outputs align with campaign goals and messaging.
• Support spend alignment by tracking creative/analytical deliverables against the approved plan and documenting changes for visibility.
• Support vendor selection activities by coordinating documentation and inputs, as required.
• Track vendor performance by monitoring SLA indicators, deliverable quality, and turnaround time, escalating recurring issues through agreed channels.
• Foster effective relationships by acting as a coordination point for updates, follow-ups, and approvals across internal teams, agencies, and external stakeholders.
• Ensure smooth execution by maintaining action logs, meeting notes, and status updates for proximity markets social activities.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in social media operations, community management, digital marketing, or agency coordination (GCC/MENA exposure preferred)
• Language: Arabic and English