Assistant Manager - Ads Strategy & Planning

noon; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading consumer commerce platform is looking for a data-driven Assistant Manager to manage the liquidity of their Retail Media Network in Dubai. You will drive projects to activate advertisers and expand ad inventory while balancing supply and demand. This role requires excellent skills in SQL and Excel, along with strong project management capabilities. Ideal candidates will have over three years of relevant experience and a degree in Engineering, Business, or Economics. A competitive compensation package is offered.

Qualifications

• 3+ years of experience in AdTech, Marketplace Strategy, or Commercial Operations.
• Demonstrated success in managing dual-sided (Demand/Supply) dynamics.
• Ability to write complex SQL queries for data extraction.

Responsibilities

• Execute projects for activating non-spending sellers and drive adoption of ad products.
• Monitor advertiser churn and implement initiatives to increase campaign density.
• Collaborate with Product teams to launch new ad slots without compromising UX.
• Analyze traffic patterns to optimize ad logic for revenue efficiency.

Skills

Data-driven decision making

Cross-functional collaboration

Project Management

AdTech knowledge

SQL proficiency

Advanced Excel skills

Education

Bachelor’s degree in Engineering, Business, or Economics

Job description

About noon

noon, the region's leading consumer commerce platform. On December 12th, 2017, noon launched its consumer platform in Saudi Arabia and the UAE, expanding to Egypt in February 2019. The noon ecosystem of services now marketplaces for food delivery, quick commerce, fintech, and fashion. noon is a work in progress; we’re six years in, but only 5% done.

noon’s mission: Ring every doorbell, every day.

Role Overview:

We are looking for a data-driven Assistant Manager to balance the liquidity of our Retail Media Network. You will own the operational roadmap to acquire advertisers (Demand) and expand ad inventory (Supply). This is a hands‑on role requiring you to query your own data, model scenarios in Excel, and drive cross‑functional projects with Sales, Product, and Tech.

Key Responsibilities

• Demand Creation: execution of projects to activate non‑spending sellers and drive adoption of new ad products.
• Demand Optimization: Monitor advertiser churn and ROAS; implement programmatic initiatives to increase wallet share and campaign density.
• Supply Creation: Collaborate with Product teams to scope, test, and launch new ad slots (inventory) across the app and website without compromising UX.
• Supply Optimization: Manage yield and fill rates. Analyze traffic patterns to optimize ad logic for maximum revenue efficiency.

Qualifications

• Bachelor’s degree in Engineering, Business, or Economics.
• 3+ years in AdTech, Marketplace Strategy, or Commercial Operations.
• Demonstrated success in managing dual‑sided (Demand/Supply) dynamics.
• Project Management: Proven ability to manage cross‑functional timelines.
• Bias for Action: You don't wait for perfect data; you build workarounds and execute at speed.

Data Proficiency (Non-Negotiable)

• SQL: Ability to write complex queries (Joins, Aggregations) to extract raw data from big data environments (BigQuery).
• Excel: Advanced modeling capabilities (Pivot tables, complex formulas) for forecasting and scenario planning.