Account Manager (Social Media) - Government & Public Affairs

Abu Dhabi, United Arab Emirates; Abu Dhabi; Hybrid; AED 120,000 - 200,000; Full time

Job summary

A global communications agency is looking for an Account Manager (Social Media) to manage key government accounts in Abu Dhabi. The successful candidate will develop and execute comprehensive social media strategies while overseeing content production and ensuring compliance with brand guidelines. Strong experience in social media strategy and account management, preferably in the public sector, is required. The role involves client communications, team leadership, and project management, with a focus on delivering effective social media outcomes.

Benefits

Professional development opportunities

Mentorship programs

Inclusive company culture

Qualifications

• Extensive experience in social media strategy and account management focused on government clients.
• Proven success in executing social media campaigns for multi-stakeholder organizations.
• Strong knowledge of major platforms like TikTok, Facebook, and LinkedIn.

Responsibilities

• Serve as the point of contact for government clients, building strong relationships.
• Develop and execute social media strategies tailored to client needs.
• Oversee content production and ensure compliance with guidelines.

Skills

Social Media Strategy

Account Management

Client Communications

Project Management

Social Tools Proficiency

Bilingual in Arabic

Tools

Sprinklr

Hootsuite

Job description

Account Manager (Social Media) - Government & Public Affairs - Burson

Account Manager (Social Media) - Government & Public Affairs - Burson

Who we are: Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson operates under WPP (NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.

Location: Abu Dhabi, UAE

More about the role

We are actively seeking an experienced and accomplished Account Manager to join our vibrant Social Media team, with a dedicated focus on our pivotal government sector clients. This is a critical role for a professional with a proven track record in social media strategy, and a passion for driving impactful outcomes with Government sector clients.

You will be a primary partner and lead for our most significant government accounts, shaping, developing, and executing comprehensive social media strategies that align with client objectives. This role encompasses leadership of a small, dedicated team, end-to-end management of social media projects, and active participation in securing new government business through RFPs and pitches.

What you'll do:

• Serve as the day-to-day point of contact for assigned government clients, building strong relationships in coordination with senior leadership.
• Support the development and execute social media strategies tailored to government agencies, owning channel plans, content calendars, and publishing workflows.
• Oversee content production for social channels; draft and edit posts, briefs, and captions; ensure compliance with government policies and brand guidelines.
• Monitor platforms and community interactions; manage moderation, social listening, and escalation processes per client protocols.
• Track performance and produce dashboards and insights; recommend optimizations to improve reach, engagement, and sentiment.
• Assist with new business efforts by contributing research, case studies, proposals, and RFP inputs for public-sector accounts.
• Stay current on platform updates, trends, and government communication standards; share relevant learnings with clients and the team.
• Provide light mentorship and QA support to junior team members; help maintain best practices and process documentation.

Experience that contributes to success

• Extensive and proven experience in social media strategy and account management, with a significant portion dedicated to government or public sector clients.
• Proven success executing social media plans and campaigns for multi-stakeholder organizations.
• Experience managing day-to-day client communications and coordinating cross-functional delivery.
• Strong command of major platforms (TikTok, X, Facebook, Instagram, LinkedIn) and their strategic applications.
• Proficiency with social tools and analytics (native platform insights, Sprinklr, Hootsuite, etc.), with the ability to translate data into actionable recommendations.
• Strong project management skills; comfortable juggling multiple deadlines and budgets under the guidance of senior leaders.
• Excellent writing and editing skills, with attention to accuracy, compliance, and audience needs.
• Bi-lingual proficiency in Arabic (written and spoken) is highly preferred.

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You belong at Burson

Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. It's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Your unique point of view—your talent—is what makes you a #BursonPerson, and it's how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. We've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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