Strategic Performance Marketing Lead | Remote, B2B Growth

Blacksmith Agency LLC; Umhlanga Rocks; Remote; ZAR 985.000 - 1.478.000; Vollzeit

Zusammenfassung

Blacksmith Agency, an AI-first digital agency, is seeking a Performance Marketing Specialist to own paid media for B2B and growing-brand clients. You shape targeting, budget calls, roadmap, and narrative when clients ask why, acting as the strategic voice at the table.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, with accountable budgets, testing, and precise attribution. You’ll craft 90-day roadmaps, tell the story behind the numbers on calls, and drive

Qualifikationen

• 3+ years hands-on in Google Ads and Meta, with direct campaign ownership.
• Proven ROAS/CPA improvement across multiple clients in an agency setting.
• Clear spoken English with US clients on live calls.

Aufgaben

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• 90 day and quarterly roadmaps for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Kenntnisse

PPC strategy

Campaign optimization

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Jobbeschreibung

Blacksmith Agency, an AI-first digital agency, is seeking a Performance Marketing Specialist to own paid media for B2B and growing-brand clients. You shape targeting, budget calls, roadmap, and narrative when clients ask why, acting as the strategic voice at the table.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, with accountable budgets, testing, and precise attribution. You’ll craft 90-day roadmaps, tell the story behind the numbers on calls, and drive