Remote Performance Marketing Lead — B2B Growth

Blacksmith Agency LLC; Ballito; Remote; ZAR 600,000 - 900,000; Full time

Job summary

Blacksmith Agency is seeking a Performance Marketing Manager to own paid media for B2B and growing-brand clients. You will lead targeting, budget calls, and the narrative when clients ask why, serving as the strategic voice at the table.

You will manage campaigns on Google Ads, Meta, LinkedIn and Microsoft Ads, allocate budgets, optimize bidding and testing, track conversions with GA4 and Tag Manager, and craft 90-day roadmaps to grow accounts and deepen client relationships.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven track record of ROAS/CPA improvement.
• Agency experience managing multiple clients simultaneously.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Manage budget allocation, bidding, targeting and creative testing.
• Ensure accurate conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly client roadmaps and narrate results.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

Agency experience

English on calls (US clients)

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is seeking a Performance Marketing Manager to own paid media for B2B and growing-brand clients. You will lead targeting, budget calls, and the narrative when clients ask why, serving as the strategic voice at the table.

You will manage campaigns on Google Ads, Meta, LinkedIn and Microsoft Ads, allocate budgets, optimize bidding and testing, track conversions with GA4 and Tag Manager, and craft 90-day roadmaps to grow accounts and deepen client relationships.