Strategic Paid Media Lead for B2B Growth — Remote

Blacksmith Agency LLC; South Africa; A distancia; ZAR 350.000 - 650.000; Jornada completa

Descripción de la vacante

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Account Strategist to own paid media for a portfolio of B2B and growing-brand clients. You will shape strategy, budgets, and the narrative when clients ask why, serving as the strategic voice in discussions.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, allocate budgets, test creatives, and drive campaign optimization. You will own the roadmap and own client growth and long-term relationships.

Formación

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A track record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsabilidades

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Conocimientos

Google Ads

Meta Ads

Agency experience

US client calls

Herramientas

GA4

Google Tag Manager

Facebook Pixel

Descripción del empleo

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Account Strategist to own paid media for a portfolio of B2B and growing-brand clients. You will shape strategy, budgets, and the narrative when clients ask why, serving as the strategic voice in discussions.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, allocate budgets, test creatives, and drive campaign optimization. You will own the roadmap and own client growth and long-term relationships.