Strategic Paid Media & Analytics Lead

Placements24; Cape Town; Presencial; ZAR 1.200.000 - 1.800.000; Tempo integral

Benefícios oferecidos por esta vaga

Competitive salary

Medical aid

Retirement fund

Learning opportunities

Resumo da vaga

Placements24 in Cape Town is seeking a Lead Performance Marketing Analyst to drive data-driven optimization of paid media, analyzing campaigns and translating insights into growth strategies. You will lead channel performance, testing, and reporting to improve customer acquisition and lifetime value.

You will manage Google Ads and Meta Ads, build dashboards, mentor junior analysts, and align marketing initiatives with the Western Cape business goals.

Qualificações

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics or related quantitative field.
• 6+ years in performance marketing with data analysis and paid media.
• Proficiency with Google Ads, Meta Ads Manager, Google Analytics, Adobe Analytics.
• SQL/Excel/Python/R for data manipulation and analysis.
• Strong attribution modeling and customer journey analysis.
• Excellent communication and presentation skills.
• Experience in e-commerce preferred.

Responsabilidades

• Oversee and analyze all paid digital marketing channels (Google Ads, Facebook Ads, PPC).
• Develop and implement A/B testing for creatives, landing pages, and targeting parameters.
• Monitor spend and budgets to ensure optimal ROI.
• Provide reporting and insights on performance, user behavior, and market trends.
• Identify opportunities for audience segmentation and targeting.
• Collaborate with the creative team on ad copy and visuals from data.
• Stay current with industry best practices and trends in performance marketing.
• Build and maintain dashboards and reports for visibility.
• Mentor junior analysts and grow the team's analytics capabilities.
• Align performance marketing strategies with Western Cape business goals.

Conhecimentos

Paid media analytics

SQL

Excel

Python/R

Attribution modeling

Communication

Formação

Bachelor's degree in Marketing/Statistics/Economics/Mathematics

Ferramentas

Google Analytics

Adobe Analytics

Google Ads

Meta Ads Manager

Descrição da vaga

Placements24 in Cape Town is seeking a Lead Performance Marketing Analyst to drive data-driven optimization of paid media, analyzing campaigns and translating insights into growth strategies. You will lead channel performance, testing, and reporting to improve customer acquisition and lifetime value.

You will manage Google Ads and Meta Ads, build dashboards, mentor junior analysts, and align marketing initiatives with the Western Cape business goals.