Cape Town Performance Marketing Lead Scale Paid Acquisition

Placements24; Cape Town; On-site; ZAR 800,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Medical and dental insurance

Employee discount on products

Learning and development opportunities

Cape Town office environment

Job summary

Placements24 in Cape Town is seeking a results-driven Performance Marketing Manager to lead paid acquisition. You will drive campaigns across Google Ads and Meta, optimize for CPA, ROAS, and LTV, and work with analytics and creative teams to maximize ROI.

You will leverage data to test, iterate, and scale high-impact campaigns in a fast-paced, online marketplace. This role is based on-site in Cape Town with exposure to cross-functional teams and strategic growth initiatives.

Qualifications

• Bachelor's degree in Marketing, Economics, Statistics or related field.
• Minimum of 4 years hands-on performance marketing with paid acquisition.
• Demonstrated success managing budgets on Google Ads and Meta platforms.
• Strong analytical skills with Excel, GA, and data visualization tools.
• Experience with programmatic advertising is a plus.
• Excellent understanding of customer acquisition funnels and CRO.
• Detail-oriented with strong organizational and project management skills.
• Thrives in a fast-paced, data-driven environment.
• Excellent communication and collaboration skills.
• Must be legally authorized to work in South Africa.

Responsibilities

• Develop and execute a comprehensive performance marketing strategy focused on CPA, ROAS, and LTV.
• Manage and optimize paid campaigns across Google Ads, Meta, and other platforms.
• Conduct A/B tests on creatives, landing pages, targeting, and bidding.
• Analyze campaign data to identify trends, insights and optimization opportunities.
• Collaborate with analytics to define tracking and data attribution.
• Work with creative teams to develop effective ad copy and visuals.
• Manage advertising budgets, ensuring alignment with goals.
• Stay updated on industry trends and platform changes.
• Prepare regular performance reports for senior management.
• Identify and evaluate new growth opportunities via emerging channels.

Skills

Performance marketing

Paid acquisition strategy

A/B testing

CRO

Data analysis

Excel

Communication

Collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta/Facebook Ads

Google Analytics

Data Visualization tools

Job description

Placements24 in Cape Town is seeking a results-driven Performance Marketing Manager to lead paid acquisition. You will drive campaigns across Google Ads and Meta, optimize for CPA, ROAS, and LTV, and work with analytics and creative teams to maximize ROI.

You will leverage data to test, iterate, and scale high-impact campaigns in a fast-paced, online marketplace. This role is based on-site in Cape Town with exposure to cross-functional teams and strategic growth initiatives.