E-Commerce Performance Marketing Lead

Placements24; George; Hybrid; ZAR 1,000,000 - 2,000,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

Health benefits

Professional development

Strategic leadership role

Job summary

Placements24 in George, Western Cape, seeks a Head of Performance Marketing to architect data-driven growth initiatives. You will lead paid media across Google, social, programmatic, and affiliate channels, driving new customer acquisition and profitability.

A strategic thinker with hands-on campaign management will guide a team of specialists to optimize the customer journey. The role emphasizes advanced analytics, budget oversight, and cross-functional collaboration with analytics, creative,

Qualifications

• Master's degree or equivalent qualification in Marketing, Business, Economics, or related field.
• Proven 7+ years in performance marketing, with 3+ years in leadership.

Responsibilities

• Design and implement a cutting-edge performance marketing strategy aligned with revenue goals.
• Manage and optimize paid media campaigns across Google Ads, social, programmatic, and affiliate channels.
• Develop KPIs and robust tracking/reporting for all performance activities.
• Lead and mentor a team of performance marketing professionals.

Skills

Leadership

Team management

Analytics

Paid media

ROAS optimization

Budget management

Strategic planning

Education

Master's degree in Marketing

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Adobe Analytics

Job description

Placements24 in George, Western Cape, seeks a Head of Performance Marketing to architect data-driven growth initiatives. You will lead paid media across Google, social, programmatic, and affiliate channels, driving new customer acquisition and profitability.

A strategic thinker with hands-on campaign management will guide a team of specialists to optimize the customer journey. The role emphasizes advanced analytics, budget oversight, and cross-functional collaboration with analytics, creative,