Data-Driven Digital Campaign Lead

Placements24; Paarl; On-site; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Competitive salary and bonuses

Diverse range of clients and projects

Supportive, collaborative culture

Professional development and training

Job summary

Placements24 in Paarl, Western Cape, is seeking a Digital Campaign Manager to lead planning, execution, and optimization of multi-channel marketing campaigns across Google Ads, social platforms, email, and display networks. You will translate client objectives into data-driven strategies and coordinate with creative and development teams to deliver assets on time.

The ideal candidate has at least three years of agency experience, strong analytics, and excellent communication skills to present

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• 3+ years of experience managing digital marketing campaigns, preferably in an agency setting.
• Proven expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads, and email marketing platforms.
• Strong understanding of SEO principles and their application in campaign strategy.
• Proficiency with digital marketing analytics tools such as Google Analytics.
• Excellent project management and organizational skills to handle multiple campaigns.
• Strong analytical and problem-solving skills with a data-driven approach.
• Exceptional communication and presentation skills with clients.
• Experience working with Paarl, Western Cape area is advantageous.

Responsibilities

• Plan, execute, and manage integrated digital marketing campaigns across Google Ads, social media, email, and display networks.
• Develop campaign strategies based on client objectives, target audience, and budget.
• Monitor campaign performance in real-time, analyze data, and implement optimizations to maximize ROI and KPIs.
• Manage campaign budgets effectively with accurate tracking and reporting.
• Collaborate with internal teams to ensure campaign assets are delivered on time and to specifications.
• Communicate campaign progress, results, and insights to clients clearly and concisely.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Conduct market and competitor research to identify opportunities for improvement.
• Ensure all campaigns adhere to industry standards and best practices.

Skills

Campaign management

Data analysis

Communication

Project management

Problem solving

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Google Analytics

Email marketing platforms

Job description

Placements24 in Paarl, Western Cape, is seeking a Digital Campaign Manager to lead planning, execution, and optimization of multi-channel marketing campaigns across Google Ads, social platforms, email, and display networks. You will translate client objectives into data-driven strategies and coordinate with creative and development teams to deliver assets on time.

The ideal candidate has at least three years of agency experience, strong analytics, and excellent communication skills to present