Hybrid Performance Marketing Analytics Lead

Placements24; Durban; Hybrid; ZAR 420,000 - 720,000; Full time

Benefits offered by this job

Medical aid

Retirement savings

Hybrid work model

Job summary

Placements24 in Durban, KwaZulu-Natal is seeking a data‑driven Performance Marketing Analyst to optimize paid campaigns across Google Ads, Facebook, LinkedIn, and programmatic channels. You will track, analyze, and report on performance to maximize ROI and provide actionable insights for campaign improvement.

You will develop dashboards, identify KPIs, run A/B tests, and analyze customer journeys while collaborating with marketing and sales to ensure aligned objectives.

Qualifications

• Bachelor's degree in Marketing or a quantitative field is required.
• Minimum of 3 years experience in performance marketing analysis, digital analytics, or a related role.
• Proficiency with web analytics tools (Google Analytics or Adobe Analytics).
• Experience with paid advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager).
• Advanced data analysis and interpretation skills with large datasets.
• Proficiency in Excel/Google Sheets with pivot tables and complex formulas.
• Experience with data visualization tools (Tableau, Power BI) is a plus.
• Excellent communication and presentation skills.
• Attention to detail and ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Monitor and analyze performance of paid digital campaigns across channels.
• Develop detailed reports, dashboards, and presentations for stakeholders.
• Define and track KPIs for campaigns and monitor progress.
• Conduct A/B and multivariate testing to optimize conversion rates.
• Analyze customer journey data to identify bottlenecks and opportunities.
• Provide recommendations for budget allocation and ROI optimization.
• Collaborate with marketing and sales to align objectives and reporting.
• Stay updated on trends and best practices in performance marketing analytics.

Skills

Communication

Presentation

Education

Bachelor's degree in Marketing or quantitative field

Tools

Google Analytics

Adobe Analytics

Excel / Google Sheets

Tableau

Power BI

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Job description

Placements24 in Durban, KwaZulu-Natal is seeking a data‑driven Performance Marketing Analyst to optimize paid campaigns across Google Ads, Facebook, LinkedIn, and programmatic channels. You will track, analyze, and report on performance to maximize ROI and provide actionable insights for campaign improvement.

You will develop dashboards, identify KPIs, run A/B tests, and analyze customer journeys while collaborating with marketing and sales to ensure aligned objectives.